Growth Manager - Lead Generation

As a Growth Manager, your primary mission is to identify, engage, and convert high-value prospects into Sales Qualified Leads (SQLs). You will act as the bridge between Marketing and Sales, leveraging a mix of strategic networking, partnership building, and content creation to build a robust pipeline. You are not just looking for volume; you are looking for the Ideal Customer Profile (ICP) that ensures long-term business success.

Key Responsibilities:

1. Strategic Prospecting & Lead Generation

• Outbound Hunting: Perform deep research (LinkedIn/Google) to map out C-suite stakeholders and execute cold outreach (calling/emailing) to book discovery meetings.
• Database Mastery: Build and maintain a high-quality B2B prospect database, ensuring all leads meet the Ideal Customer Profile (ICP).
• Qualification: Conduct initial discovery calls and deliver compelling product overviews to ensure leads are high-intent before sales handover.

2.    Networking & Field Marketing

• Events Lead: Plan and execute the full event lifecycle - from online webinars and virtual demos to offline industry conferences and roundtables.
• Brand Ambassador: Actively participate events, seminar, conference, to convert handshakes into qualified business connections.
• ROI Tracking: Monitor the performance of all event activities to ensure they integrate with broader GTM goals.

3.    Strategic Partnerships & Content

• Ecosystem Building: Identify and activate partnerships with consultants, trade associations, and chambers of commerce to drive referrals.
• Messaging: Develop market-specific value propositions, webinar outlines, and sales enablement tools (one-pagers, case studies, and objection guides).

4.    Cross-Functional Collaboration

• Marketing Alignment: Partner with Marketing to co-create campaigns across LinkedIn, Email, and LineOA, sharing "on-the-ground" insights to refine targeting.
• Sales Synergy: Coordinate closely with Sales and Product teams to optimize lead handoff and track conversion rates throughout the funnel.

Qualifications

• at least 2 years of experience in sales, marketing, business development, or related fields
• Proven experience in inbound prospecting, outbound prospecting and cold outreach (calls, email, LinkedIn)
• Strong ability to identify and qualify C-level decision-makers

• Good communication and presentation skills

• Confident speaking with professionals and stakeholders

• Organized and detail-oriented with the ability to manage lead data

• Must be fluent in local language