Senior SEO Specialist (KL)

About Us:

Everything we do, we are committed to help fast growing companies like yours build global teams. We do it with compliance, speed and world class HR advisory service. The way we empower businesses is by making our Employer of Record platform compliant, easy to use with transparent pricing, and world class HR solutions

Joining AYP, not only will you have regional exposure and cross-cultural collaborations with teams from other countries, you will also have opportunity to upskill and develop your personal and professional growth through our culture of coaching

Job Overview:

The Senior SEO Specialist will spearhead the development and execution of data-driven SEO strategies aimed at boosting organic traffic, search rankings, and ROI. The role involves conducting competitive research, identifying optimal keyword targets, and applying SEO best practices to improve site architecture, navigation, and performance

Responsibilities also include staying updated on industry trends, analyzing backlinks for optimization, and leading outreach initiatives to acquire high-quality links. A deep understanding of metrics, keyword strategies, and the impact of factors like page load speed and duplicate content is essential for success in this role

Key Responsibilities:

• Develop and execute data-driven SEO strategies to boost organic traffic, improve search rankings, and maximize ROI
• Conduct competitive research and utilize tools to identify optimal keyword targets aligned with business goals
• Stay updated on industry trends and algorithm changes, implementing best practices to ensure high performance.
• Analyze backlinks for improvement, fixing outdated links and incorrect redirects, and identifying competitive opportunities
• Optimize site architecture, including navigation, internal linking, sitemaps, and domain structure, following SEO best practices
• Lead outreach initiatives to acquire high-quality backlinks and enhance domain authority

Qualifications:

• Bachelors degree in Marketing, Digital Marketing, Business, or a related field

• Min 3-5 years relevant, hands-on SEO experience.

• Experience using SEO tools such as SEMrush.

• Able to produce high quality work within a fast paced, dynamic environment.

• Understanding of Google Analytic and Google Search Console metrics.

• A track record of successful SEO program execution in B2B settings, particularly with a lead generation focus