Head of Marketing

Join Us as Head of Marketing in Mexico!

Were thrilled to announce this exciting vacancy of 2025! One of our clients, a leading international financial company, is looking for an experienced and visionary Head of Marketing to lead their strategy in Mexico. If youre passionate about digital innovation, customer-centric strategies, and building impactful campaigns, this is your chance to shine!

Whats in It for You?

This role is not just about marketing; its about shaping the future of financial services in Mexico. Heres what youll get:

The opportunity to define and execute the marketing strategy for a fast-growing digital financial services company.
A chance to work on innovative products, including lending, BNPL (Buy Now, Pay Later), and mobile wallets.
A leadership role with high visibility and impact, working closely with senior leaders and international teams.
A dynamic environment where youll drive customer growth and help establish the brand as a market leader.

What Are We Looking For?

We need a marketing leader who thrives in a fast-paced environment and knows how to deliver results. Youll be perfect for this role if you have:

Proven Experience:

• 7-10 years of senior marketing roles, preferably in fintech, insurtech, or financial services.
• Expertise in digital marketing, including SEO/SEM, social media, and campaign execution.
• Strong track record in brand management and data-driven decision-making.

Skills That Set You Apart:

• A data mindset with the ability to analyze performance and optimize strategies for maximum ROI.
• Strong leadership and mentoring skills to build a high-performance marketing team.
• Strategic thinking to align marketing efforts with long-term business goals.
• Excellent interpersonal skills to collaborate with cross-functional teams and external partners.

Knowledge Must-Haves:

• Deep understanding of digital trends, customer experience, and the local media landscape.
• Familiarity with marketing analytics tools and methods.
• Ability to balance creative storytelling with analytical precision.

Languages:

• Fluency in English and Spanish is essential for this role.

What Youll Be Doing:

As Head of Marketing, youll be leading the charge in driving customer growth and brand awareness. Your responsibilities will include:

Developing and executing the marketing strategy across digital and offline channels.
Utilizing data-driven insights to refine campaigns and optimize the cost of customer acquisition.
Designing and executing the companys social media presence for customer acquisition and engagement.
Collaborating with internal teams and external partners to create impactful campaigns and experiences.
Leading and mentoring a talented marketing team, fostering a culture of innovation and accountability.