Product Marketing Manager (goto market) - Crypto / NFT

THE COMPANY:

Axiom is working with the CMO of an exciting player-driven platform which combines traditional gaming concepts with blockchain technologies. Within their ecosystem, players can participate in free-to-play NFT Mining platform and Role-Playing Game; both of which allow players to earn income.

ROLE OVERVIEW:

Based in Asia or the UK and reporting into the Director of Marketing, the Marketing Manager will be responsible for the marketing strategy and goto market (GTM) execution for an exciting and innovative approach to NFTs. You will help to blend the digital with the physical, working alongside side known brands and merchandise, creating an engaged community and driving brand awareness.

KEY RESPONSIBILITIES:

- Define and execute a product offering

- Develop product marketing strategy for a Go-to-Market approach

- Product positioning and brand messaging

- Engage & develop communities by creating content, community interaction, and messaging

- Build a following for both online and physical events

- Manage all aspects of product launches, from messaging to press to social media etc

SUITABLE APPLICANTS WILL BE:

- An experienced Marketing expert with around 5 years experience

- Several years producing marketing strategies and GTM approach

- Be able to demonstrate prior experience in the Crypto/NFT market

- A background of having built and interacted with communities

- Any experience with marketing physical brands and merchandise prior to switching to Web3 would be advantageous

- Exposure to the Metaverse is highly advantageous

SALARY:

Circa $100,000 + tokens

NEXT STAGE

Interviews are being conducted via video over the next week, so please send your CV through to david@axiomrecruit.com