PR Specialist

Job Description

A fast-growing digital marketing agency is seeking an experienced and results-driven PR Specialist to enhance brand reputation, increase media coverage, and manage strategic communication efforts. This is a remote position, offering flexibility while working in a dynamic and collaborative environment.

Key Responsibilities:

• Develop and execute PR campaigns to increase brand awareness and visibility.
• Build and maintain relationships with journalists, influencers, and media outlets.
• Craft compelling press releases, media pitches, and thought leadership content.
• Monitor and analyze media coverage and PR campaign performance.
• Manage crisis communications and reputation management strategies.
• Collaborate with internal teams to align PR efforts with marketing and branding strategies.
• Organize and coordinate media interviews, press conferences, and industry events.
• Oversee social media PR efforts, including brand mentions and influencer partnerships.
• Ensure consistency in messaging across all public relations channels.

Qualifications & Skills:

• Proven experience as a PR Specialist, Public Relations Manager, or similar role.
• Strong media relations skills with a network of industry contacts.
• Excellent written and verbal communication skills.
• Ability to craft compelling stories and press materials.
• Experience with crisis communication and reputation management.
• Proficiency in PR tools, media monitoring platforms, and social media management.
• Strong analytical skills to measure the effectiveness of PR campaigns.
• Ability to work independently and collaboratively in a remote setting.