Marketing Executive / Senior Executive

Marketing Executive / Senior Executive

Location: Kallang

Key Responsibilities

• Integrated B2B Marketing: Lead campaign planning, lead generation, and sales enablement using Microsoft, SAP, and Keyence proprietary systems.
• Continuous Improvement (PDCA): Plan, execute, analyze numeric results objectively, and optimize future initiatives.
• Industry Exploration: Identify and target growth sectors aligned with future market share (e.g., Robotics, Biomedical, EV, Research Institutions).
• Direct Customer Engagement: Uncover customer needs via direct communication (phone, email, visits) and provide tailored solutions.
• Database & Analytics: Maintain system integrity, expand the customer base, and generate insights to unlock unseen sales potential.

Requirements

• Experience: 3–6 years in B2B marketing with a strong track record in lead generation and campaign execution.
• Education: Minimum Bachelor's degree.
• Technical Skills: Proficient in MS Excel; experience with Power BI, Tableau, or Power Automate is a plus.
• Communication: Excellent English communication skills to comfortably engage prospects directly.
• Mindset: Results-driven, highly organized, purpose-driven, and proactive with a high standard of attention to detail.

Aurora Asia (21C0671 | R21100585)