Senior Marketing Manager (B2B / Offshoring background is a MUST)

Job Overview:

We are seeking a dynamic and experienced Head of Marketing to lead our marketing team and drive the strategic direction of our marketing efforts. 

This role will be responsible for developing and implementing comprehensive marketing strategies that align with our business objectives, enhance brand visibility, and drive revenue growth

Key Responsibilities:

Strategic Planning: Develop and execute the overall marketing strategy to achieve company goals and objectives. Collaborate with senior leadership to align marketing strategies with business priorities.
Brand Management: Oversee the development and maintenance of the companys brand identity. Ensure consistency and coherence across all marketing channels and materials.
Market Research: Conduct market research to identify trends, opportunities, and customer needs. Analyze data to inform marketing strategies and decision-making.
Campaign Management: Lead the creation, execution, and optimization of integrated marketing campaigns across various channels including digital, print, social media, and events.
Team Leadership: Manage, mentor, and develop the marketing team. Foster a collaborative and innovative environment to drive team performance and growth.
Budget Management: Develop and manage the marketing budget. Ensure effective allocation of resources and measure the ROI of marketing activities.
Partnerships and Networking: Build and maintain relationships with key partners, stakeholders, and industry influencers. Represent the company at industry events and conferences.
Performance Metrics: Establish and track key performance indicators (KPIs) to evaluate the success of marketing initiatives. Provide regular reports and insights to the executive team.
Customer Engagement: Develop strategies to enhance customer engagement and loyalty. Utilize customer feedback and insights to continuously improve marketing efforts.

Qualifications:

- Bachelors degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred.
- Minimum of 8-10 years of experience in marketing, with at least 5 years in a leadership role.
- Proven track record of successful marketing strategy development and execution.
- Strong understanding of digital marketing, SEO, content marketing, social media, and traditional marketing techniques.
- Excellent leadership, communication, and interpersonal skills.
- Ability to analyze complex data and make data-driven decisions.
- Creative thinker with strong problem-solving skills and a results-oriented approach.
- Proficiency in marketing software and tools (e.g., CRM systems, marketing automation platforms, Google Analytics).