Marketing Manager - B2B SAAS

Marketing Manager B2B SAAS

Location: Dubai, United Arab Emirates

Experience: Proven experience in a leadership role in marketing

Education: Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred

Languages: English and/or Arabic

About the role

This role is pivotal in the Company in leading strategic marketing initiatives to drive brand awareness, generate leads and support overall business growth. As a seasoned marketing professional, you will oversee all aspects of marketing activities and collaborate crossfunctionally to ensure alignment with company objectives.

Job Responsibilities & Accountabilities

• Develop and execute comprehensive marketing strategies to meet company objectives and revenue targets.
• Lead a team of marketing professionals, providing guidance, mentorship, and support to drive performance and professional growth.
• Oversee the planning and execution of integrated marketing campaigns across various channels, including digital, social media, email, events, and content marketing.
• Collaborate with Sales and Product teams to develop marketing collateral, sales enablement materials, and product messaging that resonate with target audiences.
• Conduct market research and analysis to identify trends, opportunities, and competitive landscape to inform marketing strategies.
• Manage the company's brand identity, ensuring consistency across all communications and touchpoints.
• Drive lead generation initiatives through targeted campaigns and effective use of marketing automation tools.
• Monitor and analyze key performance metrics to track the effectiveness of marketing initiatives and optimize strategies accordingly.
• Cultivate relationships with industry partners, media outlets, and influencers to enhance brand visibility and thought leadership.
• Represent Company at industry events, conferences, and speaking engagements to promote brand awareness and thought leadership.
• Stay abreast of emerging trends and best practices in marketing, and continuously innovate and evolve marketing strategies to stay ahead of the curve.
• Manage marketing budget, allocate resources effectively, and ensure ROI on marketing investments.

Core Competencies:

• Proven experience in a leadership role in marketing, with a track record of driving results and leading teams.
• Strong strategic mindset with the ability to develop and execute marketing plans aligned with business objectives.
• Excellent leadership and team management skills, with the ability to inspire and motivate a team to achieve goals.
• Comprehensive understanding of marketing principles, techniques, and best practices across various channels.
• Analytical mindset with the ability to analyze data, derive insights, and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to effectively collaborate cross-functionally and communicate with stakeholders at all levels.
• Creative thinker with a passion for innovation and problem-solving.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Only shortlisted candidates shall be contacted.