Performance Marketing Specialist / Media Buyer

Key Responsibilities

• Create, manage, and optimize Google Ads campaigns
• Improve lead quality and reduce cost per acquisition
• Monitor campaign performance and provide actionable recommendations
• Conduct keyword research and competitor analysis
• Build and test landing page strategies
• Implement and maintain conversion tracking
• Prepare monthly performance reports
• Work closely with management to achieve lead generation targets
• Continuously test and optimize campaigns to improve ROI

Requirements

• Minimum 3 years of hands-on Google Ads experience
• Strong understanding of Google Search, Display, Performance Max, Remarketing, and Conversion Tracking
• Fluent Thai and strong English communication skills (spoken and written)
• Experience managing lead generation campaigns
• Strong analytical and problem-solving skills
• Ability to independently identify issues and recommend solutions
• Experience working with Google Analytics 4, Google Tag Manager, and Looker Studio
• Strong understanding of landing page optimization and conversion rate optimization (CRO)
• Ability to manage multiple campaigns simultaneously
• Experience conducting keyword research, competitor analysis, and audience targeting

Preferred Qualifications

• Experience managing campaigns targeting international markets such as Europe, North America, Australia, and Asia-Pacific
• Experience promoting B2B services
• Experience in corporate services, including: Company Registration, Visa & Work Permit Services, Payroll Services, Recruitment Services, Accounting Services, Employer of Record (EOR) / PEO Services
• Google Ads Certifications
• Experience with Meta Ads is a plus