Marketing Specialist

Position Overview: We are seeking a talented and creative Marketing Specialist to join our team. The Marketing Specialist will play a pivotal role in developing and executing marketing strategies to promote our products/services, enhance brand awareness, and drive customer engagement. This role requires a passion for marketing, strong communication skills, and the ability to collaborate with cross-functional teams.

Responsibilities:

1. Marketing Strategy:

• Contribute to the development of comprehensive marketing strategies aligned with company goals and objectives.

• Research market trends, customer preferences, and competitive landscape to inform strategy development.

• Create compelling and engaging content for various marketing channels, including social media, website, blogs, and email campaigns.

• Develop content that showcases the value and benefits of our products/services to the target audience.

• Manage digital marketing campaigns, including pay-per-click (PPC), search engine optimization (SEO), and social media advertising.

• Monitor campaign performance, analyze metrics, and optimize strategies for maximum ROI.

• Manage and maintain the company's social media presence across platforms, crafting engaging posts and responding to audience interactions.

• Build and execute social media calendars to ensure consistent and relevant content delivery.

• Conduct market research to identify customer needs, preferences, and industry trends.

• Use research findings to refine marketing strategies and tailor messaging to target audiences.

• Assist in planning and coordinating marketing events, trade shows, and promotional activities.

• Collaborate with internal teams to ensure seamless execution and effective promotion.

• Work closely with design, sales, and product teams to align marketing efforts with overall business objectives.

• Provide input on product positioning, messaging, and branding.

• Monitor and analyze marketing campaign performance, website traffic, and other relevant metrics.

• Prepare regular reports to share insights and recommendations for continuous improvement.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field (Master's preferred).
• Proven experience as a Marketing Specialist or in a similar marketing role.
• Strong understanding of digital marketing strategies, tools, and techniques in the Philippines.
• Proficiency in content creation, copywriting, and editing.
• Familiarity with social media platforms, email marketing, and digital advertising.
• Data-driven mindset with the ability to analyze and interpret marketing data.
• Excellent communication skills, both written and verbal. Comprehending Mandarin is a plus.
• Creative thinker with the ability to generate innovative ideas and solutions.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Proficiency in marketing software, application, analytics tools, and Microsoft Office Suite.

Benefits:

• Competitive salary and performance-based incentives.
• Comprehensive benefits package including health and retirement incentive.
• Opportunity for professional growth within a dynamic and collaborative work environment.
• Access to cutting-edge marketing tools and resources.

If you are a marketing enthusiast with a track record of creative thinking and strategic execution, we encourage you to apply for this exciting Marketing Specialist role.

To apply, please submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this position.