Asst Lead / Lead - Content Writer

Role Overview

looking for a talented Content Writer to join our growing team. In this role, you will craft compelling, high-quality content that connects with diverse audiences, supports our brand narrative, and drives engagement across multiple platforms. If you have a passion for storytelling, an eye for detail, and a proven track record of producing impactful content, we'd love to hear from you.

Key Responsibilities:
1. Content Strategy and Development:
o Create and manage content strategies aligned with business goals.
o Develop high-quality, engaging, and SEO-friendly content for websites, blogs, articles, email campaigns, social media, white papers, and more.

2. Editing and Proofreading:
o Ensure all content is error-free, consistent with brand voice, and adheres to established guidelines.
o Edit and optimize content for clarity, tone, and audience engagement.

3. Research and Insights:
o Conduct thorough research on industry trends, target audiences, and competitors to produce relevant and valuable content.
o Stay updated with digital marketing and content trends to incorporate innovative ideas.

4. Cross-Functional Collaboration:
o Work closely with the Communications and program teams to develop content that aligns with campaigns and initiatives.
o Collaborate with subject matter experts to ensure accuracy and depth in technical or niche content.

5. Performance Analysis:
o Monitor content performance using analytics tools to refine and improve content strategies.
o Implement feedback and data-driven insights to optimize future content.

Required Skills and Qualifications:
Education:
o Bachelors or Masters degree in Journalism, English, Communications, Marketing, or a related field.
Experience:
o 5-8 years of professional content writing experience, preferably in a digital marketing, corporate, or agency setting.

Skills:
o Exceptional writing, editing, and proofreading skills with a strong command of grammar and style.
o Proficiency in SEO principles and tools like Google Analytics, SEMrush, or Ahrefs.
o Strong storytelling ability and expertise in adapting content to different platforms and audiences.
o Experience with CMS platforms (e.g., WordPress) and basic understanding of HTML is a plus.
o Knowledge of AP, Chicago, or other style guides.

Soft Skills:
o Excellent communication and interpersonal skills.
o Ability to manage multiple projects and meet tight deadlines.
o Strong attention to detail and commitment to quality.
o Ability to work in a collaborative environment.

Preferred Qualifications:
Experience in content creation for B2B, technology, or SaaS industries.
Familiarity with graphic design or video content creation tools (e.g., Canva, Adobe Premiere) is a plus.
Demonstrated ability to create thought leadership content, including white papers, case studies, and long-form articles.