Senior Business Manager- UDYAME

In order to support micro and small entrepreneurs, the organization has established the Indian Micro Enterprises Development Foundation (IMEDF) as the social enterprise to promote cluster development in rural India. IMEDF is the nodal agency for ministry of MSMEs Scheme of Fund for Regeneration of Traditional Industries (SFURTI). Set up with an aim to boost an ecosystem for green and inclusive entrepreneurship, IMEDF promotes and support enterprise models through

With the booming tech based solutions in different sectors, and concurrent penetration of internet in rural India, it is evident that grassroots problems can be addressed using technology platforms. The udyaME platform (udyame.in) is a mobile app as well as a website to unleash micro-entrepreneurship by catering to all unmet demands of the entrepreneur under one umbrella.

Desirable Qualities:

• Ground understanding of rural micro-entrepreneurship.
• Demonstrated experience to understand and drive sales initiatives to grow customers, revenue and accelerate growth in delivery of products and services.
• Experience in selling digital products that impact the triple bottom line.
• User centric approach with prior ground and corporate client facing experience.
• Good communication skills.
• Practical, committed and problem solving approach.
• Able to travel in rural India for at least 10 days a month depending on the pandemic restrictions.

Functional Details:

The organization which is a 40 year old social enterprise dedicated to building rural enterprises, through one of its Special Purpose Vehicle, offers a complete range of online services, to help build and grow rural enterprises. Adopting the Freemium model, the platform is already up and running. Now the organisation is looking for a person who would:

• Understand the rural micro-entrepreneur's needs and align the product roadmap to those needs.
• Anchor the roll-out of marketing and sales strategy for enterprise support services products and network development of udyaME' digital platform.
• Build partnerships with stakeholders and strengthen the udyaME brand.
• Own and drive the business numbers of products.
• Formulate and deploy business transformational strategies to increase performance, profitability & business growth.