Manager- Social Media and Content

About the Organisation

One of India's leading independent child rights organisation. It operates globally with the mission to inspire breakthroughs in the way the world treats children and achieve immediate and lasting changes in their lives. They are working towards three breakthroughs in how the world treats children by 2030:

· No child dies from preventable causes before their fifth birthday

· All children learn from a quality basic education and

· Violence against children is no longer tolerated

They run programmes in the remotest corners of India and urban areas in the areas of Health & Nutrition, Education, Child Protection and Livelihood & Economic Wellbeing in order to facilitate quality education, healthcare and protection from harm and abuse and life-saving aid during emergencies to children.

ROLE PURPOSE

The position will be responsible for creating Social Media Marketing and impactful content aligned with the organisation's strategic Brand objectives to communicate with the external world effectively. He/she will support the implementation of the Content Management Plan, for which content is generated from the Programme Units and the National Support Office. The key responsibilities include Website Content Management, Content Marketing, Managing quality of traffic on website and planning and executing the Social Media Calendar.

Role & responsibilities:

• Plan, create and implement our social media strategies across the entire brand
• Content management across multiple social media platforms including Facebook, Instagram, Twitter, LinkedIn etc
• Identify insights and social media trends of campaigns through data analytics.
• Use data to inform campaigns and social media posts across all social media accounts
• Management and dissemination of all leads generated through social media campaigns.
• Monitor, engage and grow our online communities through best-practice community management.
• Monitor company brand consistency, customer engagement, web traffic of social media campaigns
• Monitor and analyze competitor social media communities and social channels
• Day-to-day social media content creation, management and optimization for consolidating the brand, drive user action (in the form of engagement), build awareness and bolster
  fundraising efforts, Online Reputation Management (ORM) on social media. At the same time, also prepare comprehensive performance reports of the work done.
• Providing Communication and Strategic Support to the Individual Fundraising team to bolster fundraising, plan and execute large-scale fundraising campaigns for Digital Platforms and provide strategic and comms support to the Donor Support and Face-to-Face Fundraising team
• Partnering, networking and coordinating robustly with various teams within the organization (Programmes, Partnerships, On-ground teams, etc.) and stakeholders in the organization to
  source and curate information and prepare content and communication, providing comms and creative support to teams, support with events and report launches and formulating joint campaigns and support with other forms of long-form content requirement.
• Going to the organizations project locations in various parts of the country to source material in the form of case stories, videos, images, interviews, etc. The material sourced will need to be processed into fit-to-publish content.
• Develop, review and upload content on organisation's website in consultation with internal stakeholders, working in conjunction with the communication team that generates content for internal and external use. Time-to-time optimization of the content, curating and editing of case
  stories, upkeep of the homepage
• Special Initiatives and Campaigns: Working on high-level special initiatives, whether its influencer fundraising or forging external partnerships with reputable platforms, tapping
  fundraising opportunities.
• Budget management, reconciliation of teams expenses and invoices, making online purchases, storekeeping of crucial data and credentials, basic MIS and analytics

SCOPE OF ROLE

• Scope:
• Reports to: Head Brand & Engagement
• Staff reporting to this post:
• Budget Responsibilities:
• Role Dimensions:
• Context: Development / Humanitarian

Behaviours (Values in Practice)

Accountability
Holds self, accountable for making decisions, managing resources efficiently, achieving and role modelling organisation's values

Ambition
Sets ambitious and challenging goals for programming in the country, takes responsibility for own personal development and encourages high standard of programming in the country

Collaboration
Builds and maintains effective relationships, with their team, colleagues, external partners and supporters

Creativity
Develops and encourages new and innovative solutions

Integrity
Honest, encourages openness and transparency; demonstrates highest levels of integrity

EXPERIENCE AND SKILLS

At least 7 years of relevant experience in the social media marketing, advertising, mass communication space. Experience in the development sector will be preferred.



KEY COMPETENCIES

Technical competencies

• Extremely thorough with MS Office Suite
• Well-versed with new-age digital marketing tools like social listening tools, Google Analytics, Ads Manager, etc.
• Analytical bent of mind with a knack for problem solving
  
  

Generic Competencies

• Being the Voice of Children: Utilises being part of a global movement to promote change in the policy and public sphere on child related issues
• Ability to be a leader as well as a team player
• Advancing Equality & Inclusion: Drives an enabling environment for gender equality and inclusion, and prioritising the most deprived and marginalised children
• Builds & Strengthens Partnerships: Inspires others to embrace the values and principles that underpin partnerships and the localisation agenda
• Child Rights: Promotes the rights of children in own work and in work with colleagues and peers