Head of Marketing

Our client is dedicated to supporting future parents in fulfilling their dreams of building a family. With a personalized approach and over five years of experience in the medical field, they prioritize safety, trust, and client satisfaction throughout the whole journey. Their mission is to guide clients on their path to a happy future and help them welcome their child. The company is looking for a visionary Head of Marketing to lead the marketing strategy and execution. This is a unique opportunity to shape the brand, drive global customer acquisition, and establish the company as a market leader.

Location: Limassol, Cyprus
Type: Office, full-time
Start date: ASAP

Responsibilities include but are not limited to:

• Develop and execute a comprehensive marketing strategy to drive brand awareness, lead generation, and customer engagement
• Oversee performance marketing, SEO, social media, PR, content, and influencer partnerships to maximize ROI
• Optimize multi-channel marketing campaigns to increase lead conversion
• Conduct market research to understand customer needs and trends, ensuring the company remains competitive
• Build a high-performing marketing team in the future, fostering creativity and data-driven decision-making
• Collaborate with cross-functional teams, including sales and operations to align marketing efforts with business goals
• Manage budgets, set KPIs, and continuously improve marketing efficiency through analytics and A/B testing

Requirements:

• At least 4 years of experience as a Marketing Manager
• Strong expertise in performance marketing, brand building, and lead generation
• Experience in international markets and ability to tailor marketing strategies for different regions
• Proficiency in digital marketing tools
• Exceptional analytical skills with a data-driven approach to decision-making