Marketing Specialist

Arkansas Talent Group is partnering with a longstanding family-owned business to help find a Marketing Specialist to join their team. The Marketing Specialistwill play a crucial role in enhancing the client's branding, online presence, and engagement across all social media platforms. This role demands a quick learner who is ambitious, attentive to detail, and capable of working both independently and as part of a collaborative team. The ideal candidate will have a working knowledge of marketing principles and strategies, excellent communication skills, and a passion for setting trends.

Duties will include:

• Content Creation & Scheduling: Develop, schedule, and manage engaging content across various social media platforms, ensuring alignment with the overall marketing strategy.
• Analytics & Reporting: Track, analyze, and report on social media performance using analytics tools to inform and optimize future strategies.
• Web Updates: Keep website text and content up-to-date, ensuring consistency with current marketing initiatives.
• Community Engagement: Actively monitor and respond to comments and messages across all social media channels to maintain a positive online presence.
• Trend Identification: Stay ahead of industry trends and propose innovative ideas to enhance the social media presence.
• Writing: Craft compelling copy for social media posts, web content, and other marketing materials as needed.
• Presentations & Reports: Prepare presentations and detailed analytical reports for internal stakeholders to highlight campaign performance and insights.
• Event Coverage: Capture high-quality photos and videos of Headquarters' events, business seminars, and training sessions for use in social media and other marketing materials.
• Project Management: Utilize project management software like Trello to ensure timely completion of tasks and alignment with marketing goals.

Ideal candidate will possess:

• Bachelor's degree in marketing, communications, or related field
• 1+ years experience in marketing
• Working knowledge of marketing principles and social media strategies
• Experience with Canva or similar design tools for creating social media graphics
• Familiarity with social media scheduling tools such as eclincher
• Experience with project management software like Trello
• Excellent communication skills, both written and verbal
• Ability to multitask and prioritize tasks in a fast-paced environment
• Proficiency in Microsoft Word, Excel, and PowerPoint
• Attention to detail, ambition, and a strong work ethic

*A portfolio will be required as part of the application process.

The role is an in-office position and an exciting opportunity to work with a team that thrives in a relaxed, fun, and friendly environment; and prioritizes collaboration and getting the job done while valuing ambition, a strong work ethic, and staying ahead of industry trends.

Client is offering a competitive salary and wonderful benefits that include 80% paid insurance for family coverage and many other perks including a casual atmosphere.

For more information, please apply directly or get in touch with Jennifer Thompson at jennifer.thompson@arkansastalentgroup.com. 

Arkansas Talent Group is a Permanent Placement Recruiting Firm, all considerations will be held confidential.