Marketing Specialist

As a Digital Marketing Specialist, you will play a key role in advancing one of the prestigious culinary academy missions in Saudi Arabia by creating impactful digital marketing strategies. Working within a passionate and dynamic Business Development Team, your expertise will help promote the academy's vision and initiatives to diverse audiences. Through innovative content creation and digital campaigns, you will contribute to a larger effort to drive positive social change and educational excellence.

Key Knowledge, Skills, and Behaviors

Knowledge: Expertise in digital marketing techniques, social media management, and SEO.

Skills: Excellent digital content creation, analytical, and communication skills.

Behaviors: Creative, adaptive, data-driven, and team-oriented.

Key Responsibilities

Digital Marketing Strategy: Develop and implement a comprehensive digital marketing strategy in alignment with the academy's vision, mission, and strategic objectives.

Content Creation: Generate relevant and engaging digital content for the academy's various online platforms, including the website, social media, email marketing, and other digital channels.

Social Media Management: Manage and expand the academy's presence on social media platforms such as Instagram, Twitter, and LinkedIn.

SEO and SEM: Optimize the academy's online visibility through effective Search Engine Optimization (SEO) practices and manage Search Engine Marketing (SEM) campaigns.

Email Marketing: Plan and execute email marketing campaigns to engage with the target audience, nurture leads, and promote academy programs and events.

Analytics and Reporting: Monitor and analyze the performance of digital marketing initiatives, generating reports and using data-driven insights to refine strategies and campaigns.

Website Management: Collaborate with the academy's web team to maintain an up-to-date and user-friendly website.

Brand Consistency: Ensure consistent branding and messaging across all digital platforms and materials.

Partnership and Outreach: Work in tandem with the Business Development Assistant, Communications Officer and Graphics Designer to identify and cultivate partnerships that align with the academy's goals.

Budget Management: Effectively manage the digital marketing budget to maximize return on investment (ROI) for all campaigns and initiatives

Key Competencies

Digital Marketing Strategy Development: Crafting effective digital marketing plans.

Social Media Management: Effectively managing and growing the academy's social media presence.

Digital Advertising Proficiency: Creating and managing successful digital ad campaigns.

Data Analysis and Reporting: Analyzing digital marketing data to inform strategies.

Collaboration and Coordination: Working with various teams and external partners for integrated marketing efforts.

SEO Optimization: Implementing SEO best practices to improve online visibility.
Content Creation and Management: Developing engaging and relevant digital content.

Trend Awareness and Adaptability: Keeping up-to-date with digital marketing trends and adapting strategies accordingly.

Qualifications and Requirements

• Bachelor's degree in marketing, communications, advertising, or a related field.
• 2-5 years of experience in a marketing or communications role, preferably in the same industry as the hiring company.
• Demonstrated experience in developing and executing marketing campaigns across multiple channels (e.g., digital, social media, email, content).
• Understanding of marketing principles, strategies, and best practices.