Digital Marketing Specialist

Job Requirements

• Minimum Bachelors Degree in Marketing, Communications, or a related field.
• At least 2 years of experience in digital marketing or related roles.
• Proficient in using digital marketing tools and platforms (Google Ads, Facebook Business Manager, etc.).
• Solid understanding of SEO, SEM, and web analytics.
• Excellent communication and writing skills in English and Bahasa Indonesia.
• Creative thinker with attention to detail.
• Ability to work both independently and collaboratively in a team.
• Experience in the hospitality industry is a plus.

Job Description

• Develop and execute digital marketing strategies across various platforms (social media, email, website, etc.).
• Create, manage, and optimize paid advertising campaigns (e.g., Google Ads, Facebook Ads).
• Monitor and analyze campaign performance using tools like Google Analytics.
• Manage SEO/SEM strategies to improve website traffic and search engine rankings.
• Create engaging and relevant content for digital marketing efforts.
• Coordinate with other departments to align marketing strategies with overall business goals.
• Manage and maintain company website content and updates.
• Monitor digital trends and competitor activities to stay ahead in the market.
• Provide regular performance reports and suggestions for improvement.