About the job Digital Acquisition Manager
We are a fast-growing airline connecting passengers across 15 countries in the Americas. We are seeking a results-driven Digital Acquisition Manager to lead the optimization of our paid and organic digital marketing performance across key platforms and channels. This role sits at the intersection of data, strategy, and performance marketing. The successful candidate will oversee paid media on Google, Meta, TikTok, Metasearch engines, OTAs, etc. While also driving organic visibility through SEO and next-generation Generative Engine Optimization (GEO) for LLM-based search platforms. Working in close partnership with digital marketing agencies and a Marketing Science partner, you will generate insights that directly influence budget allocation, campaign strategy, and commercial growth.
KEY RESPONSIBILITIES
Paid Media Management & Optimization
Oversee and optimize paid campaigns across Google Ads (Search, Display, Performance Max,
YouTube), Meta (Facebook & Instagram), and TikTok Ads.
Manage advertising on Metasearch platforms (Google Flights, Kayak, Skyscanner) and OTAs (Expedia, Despegar, etc.) to maximize ticket revenue.
Define and monitor campaign KPIs including ROAS, CPA, CPM, CTR, revenue per campaign, and booking conversion rates across all channels.
Lead strategic budget allocation across channels and 15 markets in the Americas, ensuring efficient
and scalable spend.
Collaborate with digital marketing agencies to ensure campaigns are executed at the highest
standard, reviewing briefs, creative performance, bidding strategies, and audience segmentation.
Lead weekly and monthly performance reviews and optimization cycles with agency partners, aligning
on priorities and escalating risks proactively.
Organic Search & LLM Optimization (GEO)
Oversee the SEO strategy in partnership with agencies, including technical SEO, on-page optimization, link building, and content planning to maximize organic search visibility.
Lead Generative Engine Optimization (GEO) initiatives to ensure the airline's brand, routes, and offers
are well-represented in AI-powered search tools (ChatGPT, Perplexity, Google Gemini, Microsoft
Copilot, etc.).
Monitor and adapt strategies to algorithm updates and emerging trends across both traditional search
engines and LLM-based platforms.
Develop content frameworks that serve both human users and LLM training and retrieval systems.
Team Leadership & Stakeholder Management
Lead, mentor, and develop a team of digital marketing specialists, setting clear objectives and supporting professional growth.
Act as the primary liaison between internal marketing, revenue management, data teams and external agency/science partners.
Communicate findings, risks, and strategic recommendations clearly and compellingly to senior leadership.
Champion a test-and-learn culture within the team, fostering continuous improvement and innovation.