Vertical Sales Director

The Vertical Sales Director is responsible for driving sales growth within a designated vertical (e.g., Beauty, Trades, Culinary Arts) by developing and executing targeted sales strategies. This role requires close collaboration with cross-functional teams, including Product Marketing, Workforce Management (WFM), Talent Development, and Analytics/Insights, to meet sales targets and enhance the performance of supervisors and sales agents. The manager will utilize tools such as Salesforce and Five9 to manage and convert leads generated through marketing efforts.

The ideal candidate will have a deep understanding of the buyer personas pain points and aspirations, ask the right questions, and contribute to emotional and cultural development within the team.

Key Responsibilities:

Vertical Strategy Development:

Develop and implement a comprehensive sales strategy tailored to the specific vertical, aligned with overall company goals.

Ensure alignment between sales strategies, marketing campaigns, and product positioning.

Monitor and adjust strategies to maximize results.

Call Center Operations Management:

Oversee daily sales team operations, ensuring KPIs like response time, conversion rate, and customer satisfaction are achieved.

Use Salesforce and Five9 to manage leads and optimize conversion.

Work with WFM to ensure staffing aligns with vertical demands.

Team Leadership and Development:

Lead and mentor a team of supervisors, fostering a high-performance culture.

Create healthy competition among teams, setting and exceeding sales targets.

Provide regular performance evaluations and coaching.

Performance Monitoring and Continuous Improvement:

Track sales KPIs and implement initiatives for continuous improvement based on data and feedback.

Conduct regular performance audits and suggest adjustments to improve outcomes.

Collaboration and Coordination:

Work with WFM to optimize staffing levels and resource allocation.

Collaborate with Talent Development to identify and address training needs.

Partner with Business Owners to leverage insights for informed decision-making.

Lead Management and Conversion:

Manage and track leads, ensuring timely follow-up and conversion.

Provide feedback to refine lead generation strategies and prioritize lead management.

Consumer Engagement and Experience:

Develop strategies to enhance lead engagement and consumer satisfaction, focusing on personalization.

Act on lead feedback to improve overall consumer experience.

Performance Reporting:

Provide regular sales performance reports to senior management.

Identify areas for improvement and implement corrective actions to meet sales goals.

Required Experience:

8+ years of experience in call center sales management.

Bachelor's degree in Business Administration, Marketing, engineering, or a related field.

Proven ability to develop sales strategies that deliver measurable results.

Strong team management experience, with expertise in coaching supervisors and agents.

Advanced proficiency in Salesforce and Five9.

Strong leadership and communication skills.

Ability to adapt strategies in a fast-paced environment.

High emotional intelligence to foster a motivating work environment.

Proficiency in CRM tools (Salesforce) and call management platforms (Five9).

Analytical skills to drive continuous improvement in performance.

Aprende Institute, the leading online education platform for vocational abilities in Latin America and the United States' Hispanic market, offers a wide array of online training and courses, allowing its growing community of 250,000 students to acquire high-demand skills. These skills empower learners to transform their interests into income by starting a new business or a new career. Aprende integrates technology and digital media with traditional instructor-led classroom activities, giving its students a flexible and personalized learning experience, accessible on any device, that monitors students' progress and encourages engaged learning, skill mastery, and course completion. Furthermore, Aprende's tech platform and tailored content solutions assist corporations training and motivating their workforce and clients with unique experiences.