Manager, Digital Marketing

Industry: Tourism

Job Summary

The Digital Marketing Manager develops and executes strategies to drive online traffic, brand awareness, and customer engagement. The role manages multi-channel campaigns (social media, search engines, email, websites), analyzes performance, optimizes ROI, and ensures consistent brand messaging across all platforms while aligning digital initiatives with overall business goals.

Main Responsibilities:

• Lead and manage the Digital Marketing team to deliver on company objectives.
• Plan and execute campaigns across Google Ads, Facebook, Instagram, YouTube, LinkedIn, TikTok, and more.
• Optimize website SEO, performance, and user experience to increase conversions.
• Track and analyze campaign performance (Google Analytics, Meta Insights, etc.) and adjust strategies accordingly.
• Coordinate sales content and align campaigns with sales initiatives.
• Oversee marketing budget, promotional campaigns, and brand management.
• Guide and evaluate the digital marketing team, providing coaching and feedback.
• Maintain internal communications to keep teams aligned with marketing goals.
• Stay updated on emerging digital tools, trends, and best practices.
• Prepare regular performance reports for management.
• Other duties assigned by Head of Marketing.

Main Requirements:

• Bachelors or Masters degree in Marketing or related field.

• 7-8 years relevant experience in digital marketing.

• Strong knowledge of SEO, SEM, analytics, and digital platforms.

• Proficient in MS Office, digital tools, and design applications.

• Excellent leadership, strategic thinking, and project management skills.

• Strong communication and stakeholder management abilities.

• High integrity, proactive, collaborative, and results-oriented.