Channel Trade Marketing

Job profile
Job details and purposeJob title internal Manager, Channel MarketingJob title external Manager, Channel MarketingBusiness Unit Consumer GoodsBusiness Segment FMCGBusiness Line FMCG 1 (FULL AGENCY SUPPLIER)Function MarketingSub-function Trade/Channel MarketingPersonnel segmentation To be defined by HR Business PartnerCountry CambodiaLocation Phnom PenhGeographic scope CountryFunctional manager Assistant General Manager, Sales & MarketingAdministrative manager Assistant General Manager, Sales & MarketingNumber of direct reports 4Number of indirect reports 5Job summary Lead development and implementation of modern trade (MT)
and Ecommerce plans and activities
Manage trade inventory (Tier2) and price index to meet target
sets with the clientBusiness metrics Identify MT and Ecommerce insight for sales growth opportunity
Manage A&P planning (MT and Excommece) and work with ANI
Trade marketing and DKSH Trade manageOrganizational structure
Refer to the Org-chart under HRBP documents storage and available upon requested.
CS HR SOP 01-02 (Effective from Jan 17, 2022) Page 2 of 3
Essential responsibilitiesGeneral responsibilities Lead development MT and Ecommerce strategy. Provide guidance
in translating strategy into impactful programs to achieve defined
business objectives.
Manage and monitor budget investment in MT and Ecommerce
platform
Drive offtake and well-managed trade inventory to reach target set.
Lead the development and execution of above the line marketing
campaigns and go-to-market activities, including in-store
promotional initiatives.
Drive monitoring of target achievements/return on investment and
the effectiveness of trade marketing programs executed.
Lead the preparation of sales, trade inventory and price index
reports and analysis for decision making
Develop category-specific strategies and budgets in consultation
with internal stakeholders (e.g. Field Sales, Business Development,
Client Management, Customer Account Management, Field
Marketing), ensuring alignment with sales strategies, marketing
initiatives, etc.
Build and maintain relationships with clients and vendors to ensure
effective execution of trade marketing plans.Leadership responsibilities Manage and oversee teams delivery of team/function goals to drive
execution against goals set
Drive and manage learning and development of team in the area of
Brand Management and DKSH behaviors to achieve team/function
goals
Drive self-learning and improvement in the area of Brand
Management and DKSH behaviors as part of continuous learningJob requirementsFunctional skills and
knowledge Demonstrate advanced knowledge and understanding of the business
and industry, including product categories and channels.
Proven capabilities in marketing planning, market research and
demand forecasting, as well as a deep understanding of customer
needs and client marketing needs.
Demonstrate advanced research and analytical skills.
Demonstrate proficiencies in office productivity tools (e.g. Excel, Word
and PowerPoint).
Demonstrate fluency in English (both written and spoken)
Demonstrate fluency in English, both written and spoken
Demonstrate proficiencies in office productivity tools (e.g. Excel, Word
and PowerPoint)
Education Degree or professional qualification in Marketing/Economics/Business
Administration or a related discipline
Masters in marketing/economics/business administration will be an
added advantageWork experience Minimum two- or three-years experience in a similar role
Minimum three to five years experience in a managerial capacity