Marketing Manager/ Deputy Marketing Manager

Industry: Automotive

Job Summary:

To hire an experienced marketing professional to lead the development of a profitable and cohesive marketing strategy, aiming to increase market share and maintain brand consistency.

Main Responsibilities:

• Develop and implement digital marketing campaigns and conduct market research.

• Oversee creative development of promotional materials, website content, and advertisements.

• Work with FSGM to analyze ROI and plan monthly marketing efforts.

• Ensure integration of marketing initiatives to reach common goals with dealers and external agencies.

• Provide performance-based reporting and ROI analysis.

• Act as primary contact for dealer managers and external vendor contacts.

• Design and execute digital campaigns to increase web traffic and lead generation.

• Manage social media presence and build online engagement.

• Track sales and marketing metrics to measure performance and identify new opportunities.

• Communicate with media buyers, agencies, and vendors to bring marketing projects to life.

• Hire, train, and support marketing staff.

• Ensure brand consistency across all marketing channels.

• Establish and monitor KPIs, driving continuous improvement.

Main requirements:

• 3+ years of experience in high-tech or automotive marketing.

• Proficiency with marketing campaigns, social media platforms, and analytics.

• Fluency in English; Chinese is a plus.

• Excellent written and verbal communication skills.

• Strong organizational, negotiation, and relationship-building abilities.

• Ability to thrive in dynamic, high-transparency environments.

• Willingness to travel periodically.