Digital Marketing General Manager

Digital Marketing General Manager

Term: Working shift (Full-Time)

Sex and Nationality: Male/Female Cambodian (Male is priority)

Qualification (Minimum):

• Master degree in marketing, design, Business Administration or related field (minimum requirement, an upper degree is an advantage)

Foreign Language:

• Upper-intermediate level in English (minimum requirement, an upper level is an advantage)

• Intermediate level in Chinese (minimum requirement, an upper level is an advantage)

Job Descriptions
Develop and Execute Client Acquisition Strategies:

• Devise and implement effective strategies to identify and acquire new clients for service offerings.
• Utilize market research, networking, and targeted outreach to generate leads and build a robust client pipeline.
• Collaborate closely with sales teams to convert leads into sales opportunities and achieve revenue targets.

Formulate Partnership and Cooperation Initiatives:

• Identify potential partners and collaboration opportunities to enhance service offerings and market presence.
• Negotiate partnership agreements, including terms, conditions, and performance metrics, to ensure mutually beneficial relationships.
  
• Foster strategic alliances with industry stakeholders, associations, and complementary service providers to expand market reach.

Manage In-Flight Advertisement Campaigns:

• Develop and execute advertising strategies tailored for in-flight environments, targeting captive audiences effectively.
  
• Coordinate with creative teams and media agencies to produce compelling advertisements aligned with brand messaging and service objectives.
  
• Monitor campaign performance, analyze metrics, and optimize strategies to maximize advertisement effectiveness and ROI.

Drive Marketing Collateral Development:

• Oversee the creation of marketing collateral, including proposals, presentations, and promotional materials, to support client acquisition and partnership initiatives.
  
• Ensure all marketing materials are compelling, accurate, and aligned with brand guidelines and regulatory requirements.
  Collaborate Cross-Functionally:
  
• Work closely with internal teams, including product management, operations, and finance, to align client acquisition strategies with business objectives and operational capabilities.
• Provide strategic insights and market feedback to inform product development and service enhancements.

Monitor Industry Trends and Competitive Landscape:

• Stay abreast of industry trends, competitor activities, and regulatory developments related to service marketing, partnerships, and in-flight advertising.
  
• Analyze market dynamics and customer insights to identify emerging opportunities and potential threats, adapting strategies accordingly.

Budget Management:

• Manage budgets allocated for client acquisition, partnership initiatives, and in-flight advertising campaigns.
  
• Ensure effective resource allocation and cost management to achieve desired business outcomes while optimizing ROI.

Reporting and Performance Analysis:

• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of client acquisition efforts, partnership initiatives, and advertising campaigns.
  
• Generate regular reports and presentations for senior management, highlighting performance insights, challenges, and recommendations for improvement

Job Requirements

• Proven experience (2+ years) in client acquisition, partnership development, and/or advertising management roles.
  
• Strong negotiation skills with a track record of successfully closing deals and forging partnerships.
  
• Experience in managing advertising campaigns, including in-flight or captive audience environments, is highly desirable.
  
• Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively across teams and external stakeholders.
  
• Analytical mindset with proficiency in data analysis tools and techniques to drive informed decision-making.
  
• Strategic thinker with a proactive approach to problem-solving and a demonstrated ability to thrive in a fast-paced, dynamic environment.