CRM Manager

Industry: Trading

Job Responsibilities:

1. CRM Strategy and Implementation:

• Develop and implement CRM strategies that align with the company's overall business goals.
• Choose and implement the appropriate CRM software and tools.
• Ensure the CRM system is configured and optimized for the company's specific needs.
• Streamline processes and systems that maintain customer relationships.

2. Data Analysis and Reporting:

• Analyse customer data to identify trends, patterns, and opportunities.
• Generate reports and dashboards to track key performance indicators (KPIs) and measure the effectiveness of CRM initiatives.
• Provide data-driven insights to improve sales, marketing, and customer service strategies.
• Monitor performance, generate detailed reports, and make recommendations based on the data.

3. Customer Relationship Management:

• Focus on improving customer satisfaction and loyalty.
• Identify upselling and cross-selling opportunities.
• Develop strategies to retain loyal customers.
• Assist other departments in tool utilization and data interpretation.

4. Collaboration and Communication:

• Work closely with sales, marketing, customer service, and other departments to ensure a unified approach to customer relationship management.
• Communicate CRM strategies and best practices to the team.
• Train employees on how to use the CRM system effectively.

Process Optimisation:

• Identify areas for improvement in CRM processes and workflows.
• Develop and implement solutions to streamline processes and improve efficiency.

Staying Up-to-Date:

• Keep abreast of the latest CRM trends and technologies.
• Continuously evaluate and improve CRM strategies and systems.

Qualifications: 

• Bachelors/Masters in Business Administration or Marketing, or related field.
• 5+ years of experience in CRM.
• Strong leadership, communication, and problem-solving skills.
• High accountability and proactive in process improvement.
• Proficiency in Microsoft office