Head of Sales (FMCG)

Job Summary:

Our client, a fast-growing company in the retail sector, is seeking a Head of Sales to lead sales strategy, strengthen distribution, and drive revenue growth. The role covers market expansion, multi-channel sales (general trade, modern trade, e-commerce), and building strong sales teams to achieve ambitious business targets.

Main Responsibilities:

• Develop and implement national and regional sales strategies aligned with business goals.
• Manage distribution networks, key accounts, and channel development to maximize coverage.
• Lead, mentor, and train sales teams to ensure strong performance and capability growth.
• Monitor sales operations, analyze market trends, and report opportunities/risks to leadership.
• Drive successful product launches, promotional campaigns, and merchandising activities.
• Ensure consistent growth in market share, territory penetration, and sales performance.

Main Requirements:

• Bachelors degree in Sales & Marketing, International Business, or related field.
• 5+ years proven experience in sales and distribution leadership.
• Strong expertise in sales strategy, channel & territory management, and market expansion.
• Hands-on experience managing GT, MT, and e-commerce sales.
• Skilled in leadership, CRM, analytics, negotiation, and team development.
• Tech-savvy with ability to adapt in fast-changing markets.