Senior Product Manager

Job Sumary:

Product Manger will lead the strategic development and execution of brand and product marketing initiatives to drive sustainable business growth. You will own the brand vision, champion innovation, lead cross-functional teams, and ensure alignment with organizational objectives. You will be accountable for delivering top-line and bottom-line targets, informed by strong consumer insights, market trends, and competitive dynamics.

Job Responsibilities

Strategic Leadership & Target Achievement

• Develop and lead strategic plans to achieve aggressive revenue and profitability goals.
• Translate market insights into actionable marketing plans, product innovations, and commercial strategies.

Brand & Marketing Strategy

• Define and implement both short-term and long-term brand strategies to build brand equity and market share.
• Lead brand positioning, portfolio management, and pricing strategy across markets.
• Champion category vision and drive differentiated consumer propositions.

Innovation & Product Development

• Own the end-to-end product lifecycle from concept development to launch and post-launch optimization.
• Drive consumer-centric innovation roadmaps in collaboration with R&D, operations, and global teams.

Cross-functional Collaboration & Project Management

• Lead cross-functional project teams involving R&D, supply chain, sales, finance, and creative agencies to ensure timely and flawless execution of product and marketing initiatives.

Agency & Vendor Management

• Partner with creative, media, and research agencies to develop compelling communication and media strategies.
• Ensure optimal utilization of resources and alignment with brand goals.

Market Research & Insights

• Identify strategic research needs; commission and interpret consumer, shopper, and market studies to inform decisions.
• Translate insights into data-driven recommendations and continuous improvement actions.

Marketing Mix Management

• Oversee development and execution of all elements of the marketing mix, including:
• Integrated communication strategies (ATL & BTL)
• Trade and consumer promotions
• Media strategy and planning
• Packaging design and innovation
• Pricing architecture and optimization

Performance Monitoring & Marketing Analytics

• Track and evaluate business performance, sales metrics, market share, and campaign ROI.
• Conduct regular competitive analysis and profitability assessments to guide course corrections.

Job Requirements

• Bachelors degree in marketing, Business Administration, or a related

• MBA from a premier institute is mandatory
• Minimum 5-7 years of progressive experience in FMCG product management, preferably in the Hair Care category, with a proven track record of leading brand strategy and product innovation.

• Fluency in English is required; Arabic is a plus
• Willing to relocate to Dubai