Job Openings Sales Development Representative (SDR)

About the job Sales Development Representative (SDR)

Job title: Sales Development Representative (SDR) 

Employment Type: Fulltime; Fully Remote

Job Description 

How you'll make an impact?

As the first point of contact for prospective customers, you'll play a key role in turning strong market demand into qualified sales opportunities. By engaging inbound leads quickly, understanding their needs, and scheduling high-quality meetings, you'll directly contribute to pipeline growth and revenue generation.

In this role, your ability to build rapport, qualify prospects effectively, and create a positive first impression will help drive the success of the sales team and support the company's continued growth.

Role Overview: 

  • Convert inbound interest into qualified sales opportunities and booked product demonstrations
  • Engage and qualify leads generated through marketing campaigns, events, and other demand generation channels 
  • Conduct targeted outbound prospecting to identify and develop new business opportunities
  • Build rapport with prospects, uncover business needs, and assess fit and buying intent
  • Maintain accurate CRM records and ensure consistent follow-up and pipeline management
  • Collaborate closely with sales and marketing teams to maximize lead conversion and campaign effectiveness

Key Responsibilities: 

Inbound Lead Follow-Up & Demo Setting (Primary — ~70%)

  • Triage and prioritize inbound leads from SEO, content marketing, trade shows, Meta ads, LinkedIn, and de-anonymization tools (e.g., Breakout.ai)
  • Respond to inbound inquiries quickly and qualify leads against ideal customer profile criteria
  • Set and confirm product demos for the U.S.-based sales representatives
  • Follow up on trade show and event leads not personally claimed by the field sales team
  • Maintain structured follow-up cadences to keep warm leads moving through the funnel
  • Log all inbound activity, responses, and demo conversions accurately in HubSpot

Outbound Prospecting (Secondary — ~30%)

  • Conduct targeted outbound outreach (calls, emails, LinkedIn) to U.S. optometry and ophthalmology practices
  • Navigate gatekeepers at doctor offices and reach practice owners, administrators, and decision-makers
  • Build and maintain prospect lists using research tools and databases
  • Execute personalized outreach sequences aligned with product value propositions
  • Maintain daily outbound activity benchmarks (calls, emails, touchpoints)

CRM & Pipeline Hygiene

  • Maintain accurate records in HubSpot (transitioning from Salesforce; migration expected within 3 weeks)
  • Track all outreach activity, lead status, and meeting outcomes
  • Ensure pipeline data is clean, current, and actionable for the sales team
  • Collaborate with marketing to support campaign follow-ups and lead scoring

Messaging & Sales Collaboration

  • Develop and refine personalized outreach messaging to improve response and conversion rates
  • A/B test email and call approaches to optimize engagement
  • Work closely with the U.S. sales rep and incoming Sales Director to align on target accounts and priorities
  • Provide regular feedback on lead quality, market signals, and outreach performance

Market Research and Targeting

  • Identify high-value target accounts in U.S. healthcare (optometry & ophthalmology practices)
  • Understand clinic workflows, patient journey, and operational challenges
  • Develop persona-based outreach for decision-makers (practice owners, administrators)

Job Requirements: 

Experience:

  • 2–4 years of experience in SDR / BDR / inside sales (preferably B2B SaaS)
  • Experience in outbound prospecting for U.S. markets 
  • Proven track record of meeting or exceeding outreach and meeting-booking targets
  • Exposure to healthcare, SaaS, or technology sales is a plus

Functional Skills:

  • Strong inbound qualification, objection handling, and consultative conversation skills
  • HubSpot experience preferred (or demonstrable fast learner on CRM platforms)
  • Salesforce familiarity is a plus (current CRM, being replaced by HubSpot)
  • Familiarity with sales engagement platforms (Outreach, Salesloft, etc.)
  • Experience using data tools (ZoomInfo, 6sense, Lusha, LinkedIn Sales Navigator)
  • Ability to research accounts and personalize outreach

Performance Metrics:

  • Daily/weekly call and email activity

  • Meetings/demos booked for sales team

  • SQL (Sales Qualified Lead) generation

  • Conversion rates across outreach stages 

Soft Skills:

  • Bilingual English/Spanish preferred; strong written and verbal English is required
  • Excellent verbal and written English communication (U.S. accent preferred)
  • Strong research and analytical thinking

  • High energy, persistence, and resilience in outbound sales

  • Process-oriented with strong attention to detail
  • Ability to work in a fast-paced, target-driven environment

Schedule & Location Setup

Location: Fully Remote

Schedule:  Monday – Friday, 8:00 AM – 5:00 PM Central Daylight Time (CDT) / Monday – Friday, 7:00 AM – 4:00 PM Mexico CST

Contract Type: Rank & File