Performance Creative Strategist / Copywriter

Job title: Performance Creative Strategist / Copywriter

Employment  Type: Full-Time

Job Description 

How you'll make an impact?

You'll transform AI-generated script drafts into polished, high-converting Meta ad creatives that help client brands acquire customers at scale. Your strategic thinking will shape creative concepts, refine messaging, and help determine which ideas are worth pursuing. You'll play a key role in developing performance creative for Meta ads, while continuously improving our AI-assisted creative process so we can produce winning campaigns faster, more consistently, and at a higher standard.

Role Overview: 

• Client builds performance creative, paid social campaigns primarily for Meta (Facebook and Instagram), for brands across GLP-1, TRT, ED, hair loss, HRT/menopause, and mental health.
• We're looking for a Performance Creative Strategist / Copywriter to work directly inside our Claude-based creative system, taking AI-drafted scripts and turning them into polished, sellable final scripts.
• This is a strategic role, not just a writing role. You'll help make the final call on creative ideas, angles, and scripts and continuously improve how the client uses AI across the creative process, helping evolve our prompts, skills, workflows, and systems based on what actually works.

Key Responsibilities: 

Creative Strategy & Decision-Making

• Develop and evaluate creative concepts specifically for Meta ads across Facebook and Instagram.
• Evaluate AI-generated concepts, hooks, angles, and scripts and determine which ideas are worth developing.
• Help make the final call on creative direction, messaging, angles, and scripts.
• Develop and refine creative angles based on audience psychology, product positioning, competitive research, and performance insights.
• Partner with the editing team to ensure strategic intent and messaging translate into strong finished ads.

Script Refinement & Copywriting

• Take AI-drafted scripts from our Claude-based system and rewrite/polish them into final, sellable Meta ad scripts.
• Apply direct-to-consumer copywriting principles to sharpen hooks, angles, pacing, messaging, and calls to action.
• Ensure scripts are compelling, clear, compliant, and built for performance across paid social.
• Adapt messaging and scripts for different audiences, creative concepts, and campaign objectives.

AI-Assisted Creative System

• Own the ongoing loop of refining and upgrading our Claude skill setup, including prompts, skills, and workflows.
• Identify recurring weaknesses or gaps in AI-generated creative and determine how the system can be improved.
• Turn learnings from successful and unsuccessful creative into improvements to our AI-assisted process.
• Help build a creative system that gets smarter, faster, and more consistent over time.

Research & Strategy

• Research the companies, products, audiences, and markets we're writing for to inform creative decisions.
• Conduct competitor and Meta ad research research to identify opportunities, patterns, and differentiated angles.
• Stay current on trends, messaging, and customer psychology within the client verticals we serve, including GLP-1, TRT, ED, hair loss, HRT/menopause, and mental health.
• Use research to inform—not just validate—creative concepts and script decisions.

Required Experience: 

• 3-5 years of experience writing and developing short-form video scripts and ad creative for Meta (Facebook and Instagram) paid campaigns,
• Proven hands-on direct-to-consumer (DTC) copywriting experience.
• Strong creative judgment and the ability to evaluate ideas, identify strong angles, and make confident creative recommendations.
• Strong research skills, with the ability to dig into a company, product, audience, and competitive landscape to inform creative direction.
• Comfortable working with AI tools such as Claude as part of a creative workflow.
• Ability to balance performance-focused creative thinking with compliance considerations in regulated or sensitive categories.

Preferred Qualifications: 

• Telehealth or medical DTC copywriting experience.
• Experience with direct-response Meta advertising and performance creative testing.
• Experience building or refining AI prompt systems/skills for creative work.

What You'll Bring to the Team: 

• Creative & strategic judgment: You have strong instincts for what makes a Meta ad work, can identify winning angles and concepts, and have the confidence to push back on weak ideas and make the final creative call.
• Performance-driven copywriting: You know how to turn strong concepts into compelling, conversion-focused messaging that captures attention, communicates value, and drives action while staying within compliance requirements.
• Ownership & systems mindset: You take ownership of creative quality, continuously learn from what works, and proactively improve our AI-assisted creative process, workflows, and systems over time.

Schedule & Location Setup

Location: Fully Remote 

Schedule:  10AM - 7PM US Pacific Time