About the job AmazonRankPro - Email Marketing Specialist
AmazonRankPro is a task-based services company dedicated to helping Amazon Brands grow and thrive in the ever-evolving e-commerce landscape. Established in 2018, we have been at the forefront of providing comprehensive solutions tailored to Amazon sellers' unique needs. With a team of over 20+ highly skilled personnel, we combine our expertise with a performance-based approach to deliver exceptional results for our clients.
Job Responsibilities
Manage the cold email marketing and lead generation strategy and execution for AmazonRankPro from start to finish, including the following:
Create a monthly email calendar based on target segments, events, promotions, industry trends, etc.
Create and set up cold email automation and marketing processes, including copywriting, personalisation, deliverability, etc
Conduct upfront email audits in various ESPs, QA emails, etc
Create weekly and monthly email reports
Analyze campaign results and improve email marketing performance - from deliverability to domain reputation and from open rates to sales
Maintain high email deliverability across all platforms and email types.
Master the art of email list segmentation, delivering the right messages to the right people based on audience behaviours
Build email campaigns that cover different stages of the user journey to improve user conversion rate to activation, increase user activity level, and decrease churn
Work in a cross-functional team with marketing, sales, CS, and product professionals
Required Qualifications
3-6 years of experience related to Cold Email Marketing, Lead Generation, etc. B2B experience is highly preferred
Strong and deep understanding of email marketing best practices, segmentation, email authentication, deliverability processes, and analytics (instantly.ai experience preferred)
Experience in owning 100,000+ subscriber databases
Experience with multiple ESPs, including MailWizz, Sendinblue, Sendingrid, etc.
Strong experience in working with A/B testing methodologies
Hands-on experience with HTML, CSS, and content management systems
Experience in managing seasonal marketing calendars and deep experience implementing CRM systems across segmentation, workflows, lists, and automation