Meta Ads Specialist

What would you be doing:

• Develop and execute Instagram strategies aligned with business goals (e.g., awareness, engagement, conversions).
• Oversee content planning and publishingfeed posts, reels, and stories.
• Monitor analytics and campaign performance, using insights to optimize content and strategy.
• Stay on top of trends, platform updates, and competitor activities to keep content fresh and relevant.
• Maintain brand consistency in voice, aesthetic, and messaging across all Instagram activities.
• Managing Instagram ad campaigns, from ideation to A/B testing and reporting.

To be successful in this role, you will need to have:

• Experience as a social media or Meta ads strategist, ideally in a leadership role.
• Strong portfolio showcasing successful Instagram campaigns.
• Experience with tools like Meta Business Suite, SEO, WordPress, and/or Shopify.
• Solid understanding of Instagram SEO, algorithm dynamics, and content formats.
• Strong analytical skillscomfortable using data to drive decisions.
• Excellent communication and leadership skills.
• Creative mindset with attention to detail.
• Bachelor's degree in Marketing, Communications, or related field (preferred).