Position Summary: Join our dynamic team as a Content and SEO Specialist! We are looking for passionate individuals to help us drive organic traffic, improve search engine rankings, and boost brand visibility. Ideal candidates are self-starters who adapt quickly to changing tasks and show initiative in their work.

Duties / Responsibilities:

• Content Creation: Produce well-researched, engaging articles tailored to our target audience, and design high-converting landing pages aligned with our marketing goals.
• Micro Sites: Build and manage micro sites designed to drive traffic to our sales pages, increasing overall lead generation and conversion rates.
• Social Media Posting: Develop and execute a social media strategy to promote content, engage with the audience, and drive traffic to our website.
• Monthly Email Newsletters: Create and send monthly email newsletters to keep our audience informed about the latest updates, offers, and content.
• Reviews Generation: Obtain positive reviews for our products/services to enhance our online reputation.
• Directory Listings: Ensure monthly listings on relevant directories to improve local SEO and gain exposure.
• Internal Linking: Perform bi-weekly internal linking within our websites to enhance user experience, boost SEO rankings, and highlight key features and benefits. Aim for a minimum of 10 internal links per session.
• Outreach & Link Building: Engage with strategic partners to negotiate opportunities for adding our links to their blog content, increasing referral traffic.
• SQL (Sales Qualified Lead) Generation: Generate high-quality sales-qualified leads each quarter using a combination of SEO strategies and lead generation techniques.

Education and Experience:

• 1-3 years of proven experience in content writing, blog research, or article creation.
• Solid understanding of SEO principles and best practices.
• Proficiency in on-page and off-page SEO techniques, keyword research, and link-building strategies.
• Experience in content uploading and distribution, with a strategic and creative writing approach.
• Data-driven mindset with the ability to analyze data and make informed decisions.
• Ability to blend creativity with analytics to produce engaging, high-quality content.
• Adaptability to stay updated with the ever-changing eCommerce landscape.
• Excellent written and verbal communication skills for effective collaboration.
• Strong attention to detail in content creation and SEO optimization.
• Team player capable of working collaboratively with cross-functional teams.
• Commitment to continuous learning and staying updated with industry trends and best practices.

Tools to have experience with:

• SEMRUSH
• Ahrefs
• WordPress
• Google Analytics
• Excel / Google Sheets
• Canva or other image/graphics editing tools.
• AI tools
• Social Media exposure