Who Are We Looking For?

At Toovem, were building a team of digital experts committed to impactful and data-driven marketing. We are looking for a strategic and analytical Ads Specialist who excels in campaign management, A/B testing, keyword optimization, and performance tracking.

As an Ads Specialist at Toovem, youll take ownership of our paid media strategy, ensuring high-performing campaigns that engage the right audience, generate leads, and drive conversions. If you have a strong understanding of digital advertising trends, a passion for numbers, and the ability to turn insights into action, this is your chance to make a significant impact!

What Youll Be Doing:

• Develop, implement, and optimize paid media campaigns across various platforms, including but not limited to Google, Meta, and Bing Ads.

• Conduct thorough market research and audience analysis to identify the best media buying strategies.

• Manage budgets effectively, ensuring optimal allocation of ad spend to maximize performance and ROI.

• Monitor, analyze, and report on campaign performance, using key performance indicators (KPIs) and analytics tools such as Google Analytics, Facebook Business Manager, and other third-party tracking software.

• Work closely with the creative team to develop compelling ad creatives, copy, and landing pages that drive engagement and conversions.

• Stay up to date with industry trends, emerging platforms, and best practices in media buying, digital marketing, and e-commerce advertising.

• Test and iterate on ad creatives, targeting strategies, and bidding models to optimize campaign performance.

• Ensure all campaigns comply with advertising policies and brand guidelines.

What We Need From You:

• Bachelor's degree in Marketing, Advertising, Business, or a related field.

• 2+ years of experience in digital media buying, preferably in an e-commerce or performance marketing environment.

• Hands-on experience with Google Ads, Facebook Ads Manager, and other paid media platforms.

• Strong analytical skills with the ability to interpret data, generate insights, and optimize campaigns for performance.

• Proficiency in A/B testing methodologies and performance tracking.

• Excellent communication and collaboration skills to work cross-functionally with internal teams and external partners.

• Ability to multitask, prioritize projects, and meet deadlines in a fast-paced setting.

• Knowledge of SEO, conversion rate optimization (CRO), and retargeting strategies is a plus.

• Deep understanding of ROAS (Return on Ad Spend) and CPA (Cost per Acquisition) metrics, with the ability to analyze and optimize campaigns based on these KPIs.