About the job Product Marketing Manager - £55K
To lead the Product Marketing function, delivering customer research and go-to-market strategies across the client's product portfolio.
PRINCPAL DUTIES AND RESPONSIBILITIES
The role holder will be responsible for:
Understanding the market
• Research markets, gain an understanding of sources of industry and market data
• Seek out industry reports, articles and attend relevant events
Understanding customer needs
• Clearly articulate customer problems in our markets (by industry) and how our products solve them
• Speak regularly with customers, conduct win/loss analysis, run surveys, review analytics, and continuously validate this understanding
Competitor analysis
• Understand the competitive landscape and clearly articulate our USPs and those of competitors
• Track and analyse competitive pricing and feature gaps
Go to market and commercial planning
• Guide the quarterly Sales & marketing plan through identification of target sectors/ industries and market problems/ use cases for each territory
• Coordinate Marketing and Sales campaigns, Sales training, and Product Marketing activity to support revenue generation
• Ensure alignment of go-to-market roadmaps to the Product Business Plan
Pricing
• Set product pricing, based on thorough market analysis, and develop pricing strategy for each product
Product Positioning
• Provide product specification and pricing guides to support go-to-market activities
• Arrange and support sufficient training for Sales teams
• Liaise with marketing to ensure effective communication of problem, solution, features and benefits to customers
• Support Product Owners in producing clear positioning statements and demos
• Ensure Sales knowledge bases remain up to date and well curated, including the Use Case Dashboard
Line manage Product Owner and Product Analyst
• Coach and develop your team, ensuring clear objectives aligned to business objectives and focused development plans to support succession planning
• Act as a support/ escalation point in dialogue between Product, Marketing and Sales
• Support Product Owners in producing clear positioning statements and demos
SKILLS/EXPERIENCE:
The job holder will be an exceptional candidate, with a proven track record in a similar role. In particular, they are required to have:
Essential
• Experience in customer research, pricing, and product marketing
• Good interpersonal skills and experience of interacting with internal and external customers
• Proven experience working with cross-disciplinary teams
• Commercial acumen
• The ability to understand complex technical concepts and present them simply
• Experience working in a Product function
• Strong line management experience
• Developing, delivering, and supporting business processes
Desirable
• Exposure to SMS and telecoms
• Background in SaaS