Job Openings Product Marketing Manager - £55K

About the job Product Marketing Manager - £55K

To lead the Product Marketing function, delivering customer research and go-to-market strategies across the client's product portfolio.

 

PRINCPAL DUTIES AND RESPONSIBILITIES

The role holder will be responsible for:

Understanding the market

         Research markets, gain an understanding of sources of industry and market data

         Seek out industry reports, articles and attend relevant events

 

Understanding customer needs

         Clearly articulate customer problems in our markets (by industry) and how our products solve them

         Speak regularly with customers, conduct win/loss analysis, run surveys, review analytics, and continuously validate this understanding

 

Competitor analysis

         Understand the competitive landscape and clearly articulate our USPs and those of competitors

         Track and analyse competitive pricing and feature gaps

 

Go to market and commercial planning

         Guide the quarterly Sales & marketing plan through identification of target sectors/ industries and market problems/ use cases for each territory

         Coordinate Marketing and Sales campaigns, Sales training, and Product Marketing activity to support revenue generation

         Ensure alignment of go-to-market roadmaps to the Product Business Plan

 

Pricing

         Set product pricing, based on thorough market analysis, and develop pricing strategy for each product

 

Product Positioning

         Provide product specification and pricing guides to support go-to-market activities

         Arrange and support sufficient training for Sales teams

         Liaise with marketing to ensure effective communication of problem, solution, features and benefits to customers

         Support Product Owners in producing clear positioning statements and demos

         Ensure Sales knowledge bases remain up to date and well curated, including the Use Case Dashboard

 

Line manage Product Owner and Product Analyst

         Coach and develop your team, ensuring clear objectives aligned to business objectives and focused development plans to support succession planning

         Act as a support/ escalation point in dialogue between Product, Marketing and Sales

         Support Product Owners in producing clear positioning statements and demos

 

SKILLS/EXPERIENCE:

The job holder will be an exceptional candidate, with a proven track record in a similar role. In particular, they are required to have:

Essential

         Experience in customer research, pricing, and product marketing

         Good interpersonal skills and experience of interacting with internal and external customers

         Proven experience working with cross-disciplinary teams

         Commercial acumen

         The ability to understand complex technical concepts and present them simply

         Experience working in a Product function

         Strong line management experience

         Developing, delivering, and supporting business processes

 

Desirable

         Exposure to SMS and telecoms

         Background in SaaS