About the job Sales Director - Malaysia & Southeast Asia
About the company
Our client is a globally recognized European leader in premium audio equipment operating in over 70 countries, distinguished by proprietary technology and advanced acoustic innovation that delivers high-fidelity sound reproduction at competitive prices.
The company has established a loyal customer base across private homes and commercial environments worldwide through its commitment to quality.
It recently expanded its regional presence by establishing a dedicated Asia Pacific hub in Kuala Lumpur to strengthen operations across multiple markets in the region.
This strategic expansion reinforces the company's long-term commitment through enhanced localized service and partnership development.
About the Role
They are seeking an experienced and dynamic Sales Director to lead their commercial operations in Malaysia, with a strategic mandate to expand across Southeast Asia. Based in Kuala Lumpur, this role is critical in driving revenue growth, building high-performing teams, and strengthening our regional presence.
The Sales Director will manage a team of 5 professionals and work closely with the headquarter in Europe, operating in a highly international and collaborative environment.
Key Responsibilities
Commercial Leadership & Strategy
Define and execute the sales strategy for Malaysia, aligned with global objectives
Identify growth opportunities and prepare for expansion into Southeast Asia markets
Develop and manage key customer relationships and strategic partnerships
Monitor market trends, competitor activity, and customer needs to adapt strategy
Business Development
Drive new business acquisition and revenue growth
Expand the company's presence beyond Malaysia across Southeast Asia, for instance, by identifying, developing, and appointing new distributor partners throughout the region.
Represent the company at industry events and key client meetings
Team Management
Lead, coach, and develop a team of 5 sales professionals
Establish clear performance objectives and KPIs
Foster a high-performance, results-driven culture
Financial & P&L Responsibility
Own and manage the P&L for the Malaysian business
Develop budgets, forecasts, and financial plans
Ensure strong financial discipline and profitability
Work closely with finance teams to monitor performance and optimize margins
International Collaboration
Maintain weekly communication with headquarters in Europe
Align local execution with global strategies and standards
Contribute to international projects and cross-regional initiatives
Travel
Willingness to travel across Asia and periodically to Europe (HQ)
Requirements
Experience & Skills
Proven experience in a senior sales leadership role, preferably in an international company
Strong track record of delivering revenue growth and market expansion
Experience managing and developing sales & marketing teams
Solid understanding of accounting principles and financial management, including P&L ownership
Experience working in or with Southeast Asian markets is a strong advantage
Previous experience in the premium Hi-Fi industry or within the premium consumer goods sector would be considered a strong advantage.
Personal Attributes
Strong commercial drive with a results-oriented mindset, demonstrating a proactive approach to identifying opportunities, driving business growth, and consistently achieving or exceeding targets.
Entrepreneurial mindset with a hands-on approach
Strategic thinker with strong execution capabilities
Strong leadership and people management skills
Highly adaptable in a multicultural, international environment
Excellent communication skills, with ability to engage stakeholders across regions
Languages
Fluent in English (mandatory) as well as in Chinese
Additional Southeast Asian languages are a plus
What We Offer
Opportunity to lead and expand a regional business
Exposure to a global organization with HQ in Europe
Dynamic and international working environment
Career growth aligned with regional expansion
Reporting to the Regional Director APAC