Marketing Specialist

About the client:

Our client is a premium Islamic lifestyle brand offering authentic products sourced from Makkah and Madinah — sejadah, thobes, perfumes, ihram, and Umrah gift sets, serving customers across Malaysia.

About the Role

Our client is looking for an experienced, hands-on Marketing Specialist to own and drive our clients digital marketing across both the Malaysian and Saudi Arabian markets. This is an expert-level role for someone who can think strategically and execute — building marketing plans, running paid campaigns, growing our e-commerce presence, and planning campaigns and events well in advance.

Graphic design is handled in-house, so your focus is on strategy, planning, and execution: structuring landing pages, briefing the design team, and delivering a clear marketing roadmap. You'll be based in our Kuala Lumpur office, working Malaysian office hours while supporting Saudi market.

Key Responsibilities

• Develop and deliver comprehensive marketing plans and strategies aligned with business goals
• Plan campaigns and events in advance, providing a clear marketing calendar and roadmap
• Build, manage, and optimize Meta Ads (Facebook / Instagram) and Google Ads campaigns
• Lead SEO strategy — keyword research, on-page, off-page, and technical SEO
• Plan and structure landing pages (design produced in-house) — define layout, copy direction, and conversion goals, then brief the design team
• Manage and grow the Shopify store — product listings, promotions, and conversion optimization
• Plan and run social media strategy and content across platforms
• Track, analyze, and report on performance; continuously optimize for ROI

Requirements

• Proven, expert-level experience as a Marketing Specialist or Digital Marketer
• Strong working knowledge of SEO
• Hands-on expertise with Meta Ads and Google Ads
• Experience with Shopify and e-commerce marketing
• Solid social media marketing experience
• Ability to plan campaigns/events and produce structured, actionable marketing plans
• Strong analytical, organizational, and project-management skills
• Comfortable working Malaysia office hours (9 AM – 6 PM) while supporting the Saudi market

Nice to Have

• Arabic language proficiency
• Familiarity with the Saudi Arabia / GCC / Middle East market and consumer culture