Product Marketing Manager (SDA)

Job summary:

The Product Marketing Manager will oversee the marketing strategy for our range of consumer small appliances. This role includes managing a team of Product Managers, driving product development, creating go-to-market strategies, and ensuring alignment with market trends and customer needs.

Job responsibilities:

Team Leadership

• Lead and mentor a team of Product Manager/s and Product Trainer/s
• Set performance goals and conduct regular reviews

Product and Market Analysis

• Identify and determine consumer needs for opportunities in product line-up, innovation and differentiation
• Assess market competition in terms of product offering and marketing strategy
• Regularly performs competitor, pricing, profitability, sales, product need-gap and Market Share (GFK) analysis

Product Strategy

• Create and implement GTM plans, including product launches and promotional campaigns
• Define strategy and activities to ensure overall business strategies, goals and actions are in line with the companys
• direction and clearly communicated to all stakeholders
• Establish relationships and partner up with internally and externally to influence acceptance of strategy and drive implementation of executional plans

Product Line Lifecycle management

• Specify market requirements from a business and consumer perspective and define product line roadmapping through research
• Ensuring all stakeholders are well verses
• Manage the necessary administrative actions to enable product lifecycle management

Collaboration & Communication

• Develop strong relationships and work cross functionally with all relevant departments in order to improve the business position
• Provide data and insights for Product Line communications and define Product Line marketing communication objectives
• Lead in launching new products by developing integrated plans with Sales, Marketing Communications and Trade Marketing
• Drive and oversee new sales and marketing initiatives relevant to new or potential business opportunities

Budget Management

• Manage the product marketing budget, ensuring efficient allocation of resources
• Track marketing spend and ROI

Perform other duties as assigned.

Main skills required & profile:

• Bachelors Degree or higher in related fields.
• More than 5 years experience in product management
• Proven track record in growing market shares
• Excellent communication skills; written and oral
• Proficient in MS Office
• Excellent people skills
• Advanced Analytical Skills with eye for details
• Minimum 10 years experience in Sales or Marketing positions
• Worked in multinational consumer business organization
• Fluent in English and Bahasa Malaysia with strong written and verbal communication skills
• Highly motivated, positive and driven personality

Qualified and interested candidates can apply by clicking the button below or sending your updated resume to janice@asiarecruit.com.my.

Consultant in charge of the role:

Janice Oh
Associate Director
WhatsApp no: +60 12-278 7809