Trade Marketing Executive

Company background

Our client is an international leading Food manufacturing brand with a strong presence and success across the Asia Pacific region.

Job responsibilities:

• Work closely with the Trade Marketing Manager to develop effective programs and tools to support Commercial team and their importers to drive sales volumes and market excellence.
• Be well versed with the portfolio of importers and work closely with them to ensure that they are driving the company as a prioritized brand.
• Have proper understanding of the company's target markets, channels, consumer behaviors and trends, within each market to effectively plan and implement suitable programs in the various channels (bar, coffee, retail).
• Support market importers with the right tools and materials for regional and local organized events such as trainings, tradeshows, competitions, influencer tours, partnerships with bars and cafes, etc.
• Assist Trade Marketing Manager in managing timelines for all events and campaigns.
• Work closely with Trade Marketing Manager to brainstorm copy and visual ideas for all marketing materials, POSMs, content, tools and all related deliverables needed by importers and commercial team.
• Ensure that all marketing tools and deliverables are delivered on time and in full.
• Work closely with graphic designers by preparing detailed briefs to develop effective ad hoc tool requests.
• To assist Trade Marketing Manager with scouting and sourcing for new suppliers for marketing material and POSMs to optimize the use of budget accordingly.
• Develop monthly reports of each markets activities & LTOs.
• Compile and develop monthly marketing tools report to be shared with Commercial team.
• Update present and past projects and tools onto the company's side or any other sharing platform.
• To assist in factory and market visits of importers and their customers in Kuala Lumpur by planning visit agenda closely and priority focus with commercial team.

Job requirements:

• Degree in Marketing or any other business-related discipline.
• Minimum 2 years experience in Marketing / Sales / Trade fields within F&B, HORECA and/or Retail industry.
• Strong commercial outlook and marketing sense.
• A strong team player who works well with everyone across departments.
• Good command of English both written and spoken.
• Ability to develop presentations and present ideas and plans well.
• Proficient in Microsoft Office.
• Good time and project management skills.
• Good listener and proactive in their work to be hands-on on the job.
• Good communication skills.

Qualified and interested candidates can apply by clicking the button below or sending your updated resume to joyce@asiarecruit.com.my.

Consultant in charge of the role:

Joyce Tai
Senior Recruitment Consultant