Marketing Specialist

Objective of the Role:
The Marketing Specialist will be responsible for planning, executing, and optimizing digital marketing strategies to enhance brand visibility, improve e-commerce site performance, and boost engagement on social media. This role requires a blend of analytical and creative skills to coordinate SEO initiatives, content management, and automated campaigns while collaborating closely with agencies, designers, and technology partners to meet established marketing goals.

Key Responsibilities:

1. E-commerce Website Management and Optimization:
   • Manage and optimize e-commerce websites in collaboration with technology partners (OPS).
   • Regularly update content to ensure relevance and alignment with market trends.
2. SEO and PPC Coordination:
   • Work directly with external agencies to implement SEO strategies and PPC campaigns.
   • Perform weekly optimizations for landing pages.
   • Create and publish new category pages, informational pages, or product pages each week.
3. Content Creation and Management:
   • Design content strategies in collaboration with designers and internal teams.
   • Publish and optimize one video per week on YouTube, ensuring strong SEO performance.
   • Create and publish monthly long-form content (3,000 words), newsletters, or technical deep-dive content.
   • Generate short monthly content, such as brief blogs or internal communication materials (guides, videos).
4. Social Media and Community Management:
   • Manage digital communities, responding to messages and comments promptly.
   • Design and execute quarterly engagement programs, such as giveaways or campaigns to encourage user-generated content.
   • Achieve a minimum of 200 LinkedIn contacts/connections per month.
   • Publish weekly deep-dive content and schedule at least three social media posts across various platforms.
5. Marketing Automation:
   • Manage monthly automated campaigns using tools such as Klaviyo and Bitrix24.
   • Implement improvements in automated workflows to boost customer conversion and retention.

Job Requirements:

1. Education and Experience:
   • At least 3 years of experience in SEO, digital marketing, and social media management.
   • At least 1 year of experience with tools like Klaviyo and Canva.
   • Certifications in inbound marketing or graphic design are a plus.
2. Technical and Creative Skills:
   • Proficiency in SEO strategies and content optimization.
   • Ability to design and execute automated workflows and digital campaigns.
   • Knowledge of graphic design and video production is a plus.
3. Personal Competencies:
   • Ability to handle multiple tasks simultaneously with attention to detail.
   • Strong teamwork and coordination skills with external collaborators.
   • Proactive and quick learning ability in dynamic environments.