Digital Marketing Specialist

Job Objective: To design and execute the company's digital strategy to boost brand awareness and qualified lead generation, optimizing the company's presence across search engines and social channels.

Main Responsibilities:

• Paid Media Management (SEM/Social Ads): Create, monitor, and optimize campaigns in Google Ads (Search and Shopping) and Meta Ads to drive traffic to the e-commerce platform.
• SEO Strategy: Optimize website content and product descriptions to improve organic ranking for key industry terms (banners, flags, displays).
• Email Marketing: Implement lead nurturing workflows and loyalty campaigns for existing customers.
• Data Analysis: Monitor KPIs (ROI, ROAS, CPA) through Google Analytics 4 to adjust marketing tactics in real time.
• Content Management: Coordinate the creation of visual and written material that highlights the quality and customization of Lush Banners' products.

Profile Requirements:

• Education: Degree in Marketing, Communications, Advertising, or related fields.
• Experience: 3 years in similar roles, ideally in companies with an e-commerce model or physical product sales.
• Technical Skills: Google Ads certification, deep knowledge of Meta Business Suite, proficiency in SEO tools (Semrush/Ahrefs), and basic design tools (Canva or Adobe Suite).
• Core Competencies: Analytical thinking, results-oriented creativity, and excellent project organization skills.