Our client is a Singapore-based professional gaming and esports talent management company.
They are currently looking to expand their team and move to the step in esports;

User Acquisition Manager
Responsibilities:

• Identify potential new users, pitch services, and follow up on new talent/user opportunities
• Support KOLs and new users on app navigation and campaign sign-ups
• Assist support chat functions on social media platforms and email
• Develop user tutorials for app navigation and gather KOL and user reviews
• Work with the respective stakeholders in client campaign briefings
• Conduct user surveys and focus groups on user perks and generate retention strategies
• Responsible for Influencer Marketing & user perks execution
• Design, manage and optimize UA campaigns & advertising techniques
• Assist in the development of improved advertising strategies to increase user interest in the app
• Deep dive into the details of ongoing performance analysis, creative & targeting A/B tests
• Prepare multi-dimensional output reports to achieve a balance of multiple indicators such as magnitude retention and Return on Ad Spend (ROAs)
• Conduct competitive and macro-level research to stay informed on industry changes
• Monitor project progress, from planning to execution, to ensure it remains focused and effective
• Partner with product and talent management team to track user funnels, identify & prioritize issues, and form hypotheses as to why they are happening and formulate solutions
• Responsible for translating business needs into specific product requirements and communicating with relevant teams involved in new feature launches
• Lead Roadmap Planning by collaborating cross-functionally to develop medium-to-long-term product strategy and roadmap for user experience
• Run Impactful Experimentations: Partner with the product team in designing product experiments to validate/invalidate hypotheses and provide relevant experiment budget sign-offs

Requirements: 

• Diploma or above in Business Management or equivalent
• A minimum of 3 year experience in user acquisition or user growth experience for software solutions is a must. (Experience in the Gaming Industry is an advantage)
• Has a strong cross-functional leadership track record with great communication skills
• Strong skills in data analysis, user insight generation, and impact modeling with strong business acumen
• Effective communication, including writing, speaking, active listening, and presenting
• Ambitious, self-driven, and motivated with a desire to excel in a fast-changing environment
• A keen eye for detail and ability to identify opportunities for improvement
• Tons of curiosity, imagination, and creativity with an enterprising attitude towards creative advertising
• Demonstrate open-mindedness, adaptability, and personal integrity

What's next?

If you're interested in this role, click Apply To Position or drop an email to don@adstifysearch.com

Don Chan
Senior Consultant
EA Personnel Number: R1763146
EA License Number: 20C0292