Optimization

Optimization -Budget 30,000-40,000 THB maximum

5 years Experience

3 Best Things About The Job

Need > candidate Back group from >> AIS , king power . ช้าง , FMCG

Get to work in a truly integrated team handling 360 aspects for a brand

Will work closely with Agency and Social Platform such as Google & Facebook etc.

Will be exposed to Programmatic

Measures of success

In Three Months

Understood the complete biddable media scenario on products business, e.g. Search, YouTube, Facebook, Twitter, Tik Tok etc.

Handled day to day tasks / requirement effectively

In Six Months

Optimized implementation in all biddable media platforms

Recommended and implemented best practice

Explored and executed an innovation in one of the biddable media platforms

In 12 Months

Exceed brand or product expectations in terms of biddable media implementation

Create a road-map for the next year.

Responsibilities of The Role

Analyze, track and optimize on an ongoing basis effective benchmark for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.

To set up and monitor campaigns across various platforms (Google AdWords: SEM, GDN, YouTube / Facebook ads: Facebook, IG / Twitter ads / Line ads platform / TikTok and other programmatic tools), in line with the corporate/campaign goals and objectives

Communicate with internal stake holders on project development, timelines, and results. Work closely with the other team members to meet goals.

Monitor and administer analytics dashboards and key reporting tools and regularly make recommendations for improving the data available.

Stay ahead of the competition by analyzing, keeping pace and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis.

Handle of the full overview of the website. Including talking to HQ or APAC, so that the website can be up according to the timeline that has been placed

What You Will Need

Relevant experience of 3-5 years in Optimization or Biddable roles

Expertise in Google analytics

Strong understanding and knowledge of Google AdWords, Facebook Business

Understanding of Bid Management Tools

Understanding of Programmatic

In-depth experience with bid management tools

Familiarity with A/B and multivariate experiment2 years of work experience in online marketing. Experience in executing online marketing campaign is a must

Good understanding & passion for a startup business. Experience from tech companies is a plus

Able to withstand various pressures both work and colleagues