Head of Acquisition & Growth

Position Purpose - 

• Design and execute digital strategy aligned with the company's broader business and marketing plans.
• Lead growth of the digital business through customer acquisition, engagement, and retention
• Drive tunnel optimization relying on insights generated through data analysis, utilize existing partnerships for driving digital business revenue via promotion of multiple digital use cases.
• Strong leadership skills for managing and collaborating with diverse cross functional teams.
• We're looking for a leader with the ability to influence their team and promote creative thoughts and ideas.
• Uplift the organizations digital capabilities with key stakeholders.

Key Responsibilities and Accountabilities

• Reach periodic (daily/ weekly/ monthly) targets as set with management.
• Build effective demand generation based on optimal channel mix and spend management.
• Direct and oversee an organization's digital business policies, objectives, and initiatives.
• Run initiatives to grow the MAU base as per set targets.
• Develop and manage digital marketing campaigns for increasing acquisition & MAU in collaboration with marketing team and external partners
• Devising offerings to drive customer loyalty.
• Running experiments of new use cases in an agile way to test customer adoption.
• Work with Chief Digital Officer & CFO to build target-oriented plans with clear actions for achievement.
• Commercialize new products and use case for digital business along with product & technology in agile way of work.
• Push new ideas and work collaboratively with the Marketing, Design and Category Management team.
• Run experiments in an agile way and commercialize success immediately.
• Experimenting with new use cases in an agile and cost-effective way
• Sets short- and long-term strategies and evaluate effectiveness of ongoing programs.
• Recommend product or service enhancements to improve customer satisfaction and sales potential.
• Excited about a new challenge - possess the energy and desire to break the rules and create new ideas for a constantly moving consumer market.

Competencies - 

• Passionate, creative and a strong leadership
• Creative and animated thinker
• Team management
• Action-orientated, results driven.
• Ability to work with stakeholders from different cultural background.
• Analytical and detail oriented
• Competency to improve efficiencies, automation, and processes for growth.

Experience - 

• Minimum 10+ years of relevant experience, preferably from Fintech, ecommerce, consumer banking and/or mass market consumer services.
  A proven background in online sales is essential.
• Have exposure & experience in leading MAU (monthly active users) for use cases daily.
• Ideally have experience working at/with leading platforms such as Facebook, Google and similar online channels for customer acquisition
• Experience in managing senior stakeholders, including board level, where required.

Functional Skills and Knowledge areas - 

• Able to acquire market information and intelligence as well as network within the business to understand the challenges in product skews and to improve sales penetration.
• In depth knowledge of digital products including wallets and the relevant engagement channels
• Strong understanding of how to use data analytics to drive customer acquisition and growth