Brand Marketing (Pharmaceutical)

Key Responsibilities:

• Develop and execute product strategies to meet business objectives, ensuring alignment with company goals.
• Gain in-depth knowledge of the brand, the specialty care industry, and healthcare professionals (HCPs) to identify market opportunities for the product.
• Lead cross-functional collaboration to ensure successful new product launches and drive organizational alignment.
• Implement Multi-Channel Marketing (MCM) strategies to enhance sales force effectiveness and improve engagement with HCPs.
• Monitor, analyze, and evaluate product performance and customer feedback to generate innovative product ideas that address both current and unmet customer needs.
• Collaborate with Medical Affairs and Training Managers to equip the sales team with the necessary skills, including a case-based approach and specialty care techniques.
• Manage the product portfolio, contributing to marketing strategies for both new and existing products.
• Plan and execute marketing activities, including product launches, promotions, and communication efforts to increase brand awareness and drive sales growth.
• Assist in the preparation of pricing strategies and manage issues related to product specifications, quality, and delivery timelines.
• Participate in the planning and execution of product-related business events and training programs.
• Conduct market research and competitive analysis to identify market trends, pricing strategies, and opportunities for new product development and packaging.
• Organize special events such as seminars and exhibitions to provide customers with product and drug information.
• Deliver product knowledge consultations, presentations, and training to customers and the sales team.
• Build and maintain strong relationships with key opinion leaders and customers.
• Support the team in achieving sales targets.

Qualifications:

• Bachelor's degree in Pharmacy; an MBA is a plus.
• 3-4 years of experience in the pharmaceutical industry, particularly in the Generic Industry, with a focus on Neurology, Psychiatry, and Cardiology segments.
• Excellent communication and interpersonal skills.
• Strong leadership and people management abilities.
• Ability to work independently with a results-driven mindset, while also collaborating effectively with others.
• Strategic thinker with solid experience in product management.
• Proven track record in executing tasks and achieving results through collaboration with internal and external stakeholders.

Benefits

• Insurance
• Travel
• Incentive bonus
• Healthcare
• Training Scheme
• Salary review