Product Marketing Manager (Tyre/Truck/Automobile parts)

Job Description: 

Experience: 5+ years

Qualification: MBA (Marketing), BE/B.Tech

Main Responsibilities / Job Summary (Primary deliverables of role and its scope)

• Market intelligence on product category
• Category MIS - Sales/ Margins
• Monitoring and analyzing market prices (Apollo vs. Competition)
• Coordination with the field offices on updates - network, customer marketing programs, internal research, POS collaterals Design & execute etc.
• Coordination with field team and R&D on product related issues
• Coordination with APMEA regions for product and marketing support

Managing of M&HCV commercial vehicle product Category

• Healthy positioning of product w.r.t pricing, positioning etc.
• Product Planning & New product development
• Building product brands
• Devise strategy for entering new & emerging distribution channels
• Track and maximize revenue from product category
• Interaction with technical product development managers and sales teams, defining new product features and go to market plans

Main Purpose of Job (Why job exists/what it must achieve)

• Support role to Product category
• Assistance to all category product related requirements
• MIS and data management for product category.
• Support in Driving categories.
• Planning, co-ordination & execution of key marketing initiatives for product category and network

KRAs (Measurable parameters of the role) & Dimensions (What is the span of the role)

• Sales Revenue and Market Share
• Tracking and analyzing Product Category Sales
• Regular and timely updation of all MIS
• Product portfolio management
• Product category profitability
• Field campaigns (Coordination, follow-up, reporting)
• Assisting all brand building activities
• Timely and quality completion of special projects.