Job Openings Digital Marketing Manager

About the job Digital Marketing Manager

ADI Client is seeking a Digital Marketing Manager to join their team in the educational services field.

Main Responsibility

1. Content Strategy and Management

  • Develop a content strategy that aligns with both short-term and long-term marketing objectives.
  • Collaborate with the marketing and design teams to plan and create content that is consistent in style and layout across all channels.
  • Establish and maintain a content/editorial calendar to attract a qualified audience to the company's lead capture channels.
  • Edit, proofread, and enhance writers' posts to ensure high quality.
  • Coordinate with content writers to ensure brand consistency.
  • Optimize content for SEO.
  • Utilize content management systems to analyze user engagement metrics.
  • Manage content distribution to online channels and social media platforms to increase web traffic.
  • Ensure compliance with copyright and data protection laws.
  • Stay updated on industry trends and generate new ideas to attract audience attention and drive lead generation.

2. Content Creation - User generated content and POS

  • Develops regular content for social media and website landing pages.
  • Writes copy and ensures consistent brand voice across all physical and digital materials.
  • Assists with creating outbound content such as blog posts, newsletters, flyers/brochures, webinars, marketing automation, infographics, and more.

3. Collaboration and Co-creation

  • Work closely with destination managers, Marketing Operations, Digital Marketing, and Operations to understand the business streams, product services, targets, clients, and destination insights well.
  • Actively participate in planning and brainstorming sessions within the Marketing unit or in collaboration with other units.

4. Support the Head of Marketing

  • Plan and report periodically 
  • Perform duties that may be assigned by the Head of Marketing.

Required experience

ESSENTIAL REQUIREMENTS:

  • Proven work experience as a social media/content manager for more than 3 years.
  • Minimum of 5 years of experience in social media and content management, including copywriting, social media, and video content creation.
  • Basic technical knowledge of HTML and web publishing.
  • Familiarity with SEO and web traffic metrics.
  • Excellent communication and writing skills in both Vietnamese and English.
  • Strong attention to detail and highly organized.
  • Good organizational and time-management skills.
  • Proficiency in MS Office (Excel, PowerPoint, Word).

DESIRABLE REQUIREMENTS:

  • Research-driven and insightful. 
  • Quickly grasp business operations. 
  • Creative mindset. International work experience in ad agencies, FMCG, and social media.


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