Product Marketing Manager - Pharmaceutical

Key Responsibilities:

• Develop and implement product strategies to achieve objectives aligned with the overall plan.
• Gain a deep understanding of the brand and specialty care industry, effectively engaging healthcare professionals (HCPs) and identifying market opportunities for the product.
• Lead and collaborate with cross-functional teams to ensure successful new product launches and drive alignment across departments.
• Monitor, analyze, and evaluate product performance and customer feedback to generate innovative product ideas that address customer needs.
• Collaborate with Medical Affairs and Training Managers to equip the sales team with the skills necessary for a case-based approach and specialty care competencies.
• Execute Multi-Channel Marketing (MCM) initiatives to enhance sales effectiveness and HCP engagement.
• Manage the product portfolio and contribute to the implementation of marketing strategies for both new and existing products.
• Organize and plan marketing activities, including new product launches, promotions, and communications to enhance brand awareness and drive sales.
• Assist in developing pricing strategies and address issues related to product specifications, quality, and delivery schedules.
• Participate in the planning and execution of product-related events and training sessions.
• Conduct market research and competitive analysis to identify requirements for current and future products, including trends, pricing, new concepts, and packaging.
• Arrange special events, such as seminars and exhibitions, to provide drug information to customers.
• Offer product knowledge consultations, presentations, and training to customers and the sales team.
• Build and maintain strong relationships with opinion leaders and key customers.
• Support the sales team in achieving sales targets.

Qualifications:

• Bachelors degree in Pharmacy; an MBA is a plus.
• 3-4 years of experience in the pharmaceutical industry, particularly in the Generic sector, with a focus on Neurology, Psychiatry, and Cardiology.
• Excellent communication and interpersonal skills.
• Strong leadership and people management abilities.
• Capable of working independently with a results-oriented mindset while collaborating effectively with others.
• Proficient in strategic thinking and product management.
• Demonstrated ability to execute tasks effectively and work collaboratively with internal and external stakeholders to achieve results.

Benefits

• Insurance coverage
• Travel allowances
• Performance bonuses
• Healthcare support
• Training and development programs
• Salary reviews