Digital Marketing Specialist

Job Description:

1. Responsible for the company's product advertising on platforms such as Google, Facebook, and TikTok, including operating and optimizing ad placements, developing ad placement mechanisms and strategies for different products, analyzing ad data, and summarizing experience.
2. Responsible for creating advertising materials and assisting the design team in creating ad materials that meet the characteristics of the client's industry and comply with the corresponding media platform standards, including but not limited to text, images, and videos, optimizing materials based on their click and conversion rates.
3. Monitor daily/weekly/monthly advertising data, output data analysis reports, continuously adjust and optimize advertising plans based on ad data, such as bidding, targeting, and creative, effectively improve ROI and achieve KPI.
4. Some clients require daily communication to understand their latest needs, update advertising direction in a timely manner, have certain proposal capabilities, and provide complete solution PPTs based on client needs.
5. Keep a keen sensitivity to the market, collect, summarize, and analyze market information during the product marketing process through various online and offline channels, and keep abreast of industry trends.

Job Requirements:

1. Bachelor's degree or above, three or more years of relevant experience in internet advertising, with experience in the app industry and finance industry preferred.
2. Good data analysis skills, high sensitivity to data changes, and the ability to use data analysis to identify problems and formulate corresponding advertising strategies.
3. Proficient in operating ad platforms such as Google, Facebook, and TikTok, and experience in more media platform advertising is a plus.
4. Strong learning ability, independent thinking, systematic thinking, and self-driven.
5. Have certain market analysis capabilities, can use various information platforms to obtain industry data, conduct customer analysis, and serve the effect.