Thailand Service Marketing Manager

Service Marketing Manager Thailand

Location: Bangkok

About the Role

We are seeking a creative and strategic Service Marketing Manager to lead the development of our service brand reputation in Thailand. This role will focus on enhancing brand value through innovative service marketing, digital engagement, and cross-functional collaboration. If you are passionate about blending data, technology, and storytelling to create meaningful customer experiences this is the role for you.

Key Responsibilities

1. Build & Strengthen Service Reputation

• Develop and execute strategies that boost service reputation and brand visibility.

• Manage service marketing budgets and resources to achieve key branding objectives.

• Transform service touchpoints (e.g., on-site service, online consultation) into impactful brand experiences.

2. Enhance Service Brand Value

• Plan and execute service brand campaigns and activities.

• Integrate online and offline assets to promote a user-first mindset.

• Curate and share authentic user stories to drive emotional connection and brand loyalty.

3. Drive Digital Marketing Innovation

• Leverage big data to analyze user behavior and enable targeted service campaigns (e.g., predictive maintenance alerts, loyalty benefits).

• Explore and implement technologies such as AI and AR to create unique service experiences (e.g., virtual assistants, smart support).

4. Foster Cross-Functional Collaboration

• Work closely with product, retail, sales, and corporate branding teams to align service strategies across the full customer journey.

• Ensure consistent messaging and integration of service marketing with product lifecycle initiatives.

Qualifications

• Education: Bachelor's degree or above (Marketing, Business, Psychology preferred).

• Languages: Native-level Thai; proficiency in Chinese is a strong plus.

• Experience: Minimum 2 years in service marketing, brand management, or a related field. Influential personal social media presence is a bonus.

• Technical Skills:

  • Strong data literacy (Excel/SQL/Python preferred).

  • Familiarity with CRM systems and social media marketing tools.

What We Offer

• A dynamic and growing brand environment

• Opportunity to innovate with emerging tech in marketing

• Exposure to regional and cross-functional projects