Marketing Manager (1835)

Location

Gray's Inn, 4 Field Court, London WC1R 5EF

Position Overview:

The 36 Group are seeking an experienced and strategically minded Marketing Manager to join their prestigious barristers' chambers. The successful candidate will play a pivotal role in positioning their brand in the marketplace and aligning their marketing efforts with the chambers' short term and long terms goals.

Who are 36 Group?

36 Group is one of the UK's leading barristers chambers, specialising in International Trade and Shipping, Family, Public & Human Rights, and Crime. With over 150 leading barristers, mediators, and arbitrators, including 15 Kings Counsel, our specialist practice groups offer exceptional legal advice and advocacy.

The Marketing Manager Role at 36 Group

This exciting opportunity allows you to make a significant impact by creating robust marketing strategies and implementing them for the 36 Group and their individual practice areas. 36 Group seek an all-rounder with experience in building marketing functions and teams from the ground up, as they aim to enhance their market presence. 

Candidates must have strong project and stakeholder management skills and be willing to challenge the status quo. They will manage budgets, analyse data, and report against key performance indicators (KPIs). As part of their small, tight-knit team, you will lead all their marketing efforts, reporting directly to the Chief Operating Officer. Your contributions will be crucial to chambers growth and success.

What You Will Be Doing

Branding and Positioning:

• Effectively position the chambers' brand in the marketplace, ensuring a clear representation of their vision, mission, and values.
• Develop key messaging for the chambers and its practice areas, ensuring consistency across all marketing channels and collateral.
• Act as chambers brand champion, ensuring consistent market presence through tone of voice and brand guidelines.
• Oversee and approve all content for brand consistency, implementing processes to ensure adherence to branding standards.

Marketing Strategy and Planning:

• Understand the wider environment of the chambers, including competitor analysis and client insights, to inform marketing strategies.
• Create and track the Chambers first marketing plan, implementing it across both online and offline channels.
• Develop comprehensive marketing strategies and collaborate with practice areas to create tailored marketing plans.
• Use analytics and KPIs to measure the effectiveness and performance of marketing strategies.
• Collaborate with HR to develop an Employee Value Proposition for the chambers.

Marketing Channels:

• Manage the social media strategy for the Chambers and Practice areas, ensuring an active and engaging presence.
• Create and implement a content strategy that showcases the work of the chambers and practice areas.
• Develop a PR brief, select, and manage a provider to enhance the market profile of the 36 Group.
• Utilise digital marketing tactics such as SEO, email marketing, and Google Business Profile.
• Research, write, and promote award submissions for practices across the business.
• Support events such as conferences, networking events, summer parties, workshops, and client training.
• Become a Lex (CRM) super user, fully understanding its functionalities for the chambers.

Marketing Operations:

• Review and manage a marketing team (outsourced and/or insourced) to build out the marketing function.
• Champion marketing within the chambers, raising awareness of its benefits to the membership.
• Attend management meetings for strategic input.
• Manage and report on budget spend.
• Provide monthly reports on marketing KPIs to the management team.
• Manage external suppliers, including PR, directories, and web developers.
• Maintain the marketing playbook, documenting all marketing processes, passwords, and systems.

What 36 Group Are Looking for Candidates to Demonstrate:

During the recruitment process, 36 group will seek evidence of the following attributes:

• Strategic thinking with the ability to create and execute marketing strategies.
• Strong understanding of the competitive landscape and client insights.
• Effective collaboration with senior management and various stakeholders.
• Ability to work independently and manage multiple projects simultaneously.
• Creative and analytical mindset to develop innovative marketing solutions.

Qualifications & Experience:

• Bachelors degree minimum.
• Marketing qualification desirable.
• 5-7 years+ experience in marketing, with experience in creating marketing strategies.
• Legal marketing experience essential, previous experience in a barristers chambers desirable.
• Experience with CRM, Canva, social media scheduling, email marketing systems, and LinkedIn.

Final details:

Start date: Immediate | Working hours: 35 hours per week | Experience: 5 -7+ years | Hybrid | Benefits: Private Health and other benefits on completion of probation.

All applicants are requested to complete an Equality, Diversity & Inclusion form, available here

ABC are committed to equality and to fostering diversity in our profession.

We will treat everyone equally and irrespective of their age, background, disability, gender reassignment, marital or civil partnership status, pregnancy or maternity status, race, religion or belief, sex or sexual orientation.

For all enquiries please contact:

ABC Chambers Solutions LLP on 0203 890 8190 

To apply for this role please e-mail a comprehensive CV and covering letter to one of the team or contact them directly for a confidential discussion:

Hudson Brewer hudson@abcllp.com 0203 890 8190 079 1912 4451

Georgina Sundown georgina@abcllp.com 020 3890 8190

All third-party applications will be forwarded to ABC Chambers Solutions.