Content Writer (Web & SEO)

Job Description:

We are looking for a creative and detail-oriented Content Specialist to develop and manage compelling content for our website, blogs, and articles. The ideal candidate will be well-versed in SEO best practices and have a knack for crafting engaging narratives that resonate with our target audience.

Key Responsibilities:

• Content Development: Write and edit engaging and informative content for our website, blog posts, and articles.
• SEO Strategy: Apply SEO techniques to enhance content visibility and search engine rankings. Conduct keyword research and implement strategies to optimize content.
• Content Planning: Collaborate with the marketing team to create and execute content strategies that align with our brand objectives and audience needs.
• Research: Conduct thorough research on industry trends and topics to ensure content accuracy and relevance.
• Editing and Proofreading: Review content for grammar, style, and consistency, ensuring all material adheres to our brand voice and guidelines.
• Performance Tracking: Utilize analytics tools to monitor content performance and make data-driven recommendations for improvements.
• Trend Awareness: Stay up-to-date with the latest industry trends and content marketing best practices to keep our content fresh and engaging.

Qualifications:

• Experience: Proven experience as a Content Writer, or similar role for a SaaS company or Ecommerce business.
• Skills: Exceptional writing, editing, and proofreading skills. Proficiency in SEO principles and tools (e.g., Google Search Console, SEMrush).
• Technical Knowledge: Familiarity with content management systems (e.g., WordPress).
• Education: Bachelors degree in Marketing, Communications, Journalism, English, or a related field is preferred.
• Attributes: Strong research abilities, creativity, and a self-starter attitude with the ability to meet deadlines.

Timings:

• Working Hours: 10 AM - 7 PM (On-Site), Monday to Friday.

Office Location:

• Shaheen Complex, Near Shimla Pahari, Edgerton Road, Lahore.

Benefits:

• Medical Insurance (IPD)
• Casual, Annual, and Sick Leaves (36 Paid Leaves)
• Annual Increment

Your portfolio speaks volumes about your skills and creativity. Please feel free to share it with us along with your application. Don't hesitate to apply even if you're uncertain we welcome all talented individuals to join our team!

You can share your resumes along with your portfolios at: Sara.Zulfiqar@abacus-global.com

At Abacus, we're more than just a workplace - we're a community built on values. As advocates of diversity and inclusion, Abacus is proud to be an Equal Opportunity Employer, committed to providing equal opportunities for all. We hold ourselves to the highest standards of accountability, encouraging each member of our team to take ownership of their work and contribute to our shared goals. Collaboration is at the heart of what we do at Abacus, as we believe that together, we achieve more. We foster a culture of continuous learning, where curiosity is celebrated, and growth is encouraged. Courtesy is ingrained in our interactions at Abacus, as we treat each other with respect and empathy. We embrace bold ideas and open dialogue, believing that innovation thrives in an environment of openness. Join us in our journey at Abacus, where our values shape not only our work but also our identity as a community.